Web Design
Develop your target audience
SEO & Website
Optimize your online presence with a comprehensive website audit
Our agency can help you optimize your site to maximize visibility, improve the user experience and reach your conversion targets. Thanks to a comprehensive, personalized website audit, we identify and analyze the strengths and weaknesses of your pages. This is an essential step in developing a tailor-made strategy to improve your positioning, traffic quality and visitor engagement.
Our approach
In-depth, detailed website analysis for measurable results
Making the invisible visible
Every B2B company now has a website, but it still needs to be optimized. Page load times, URL structure, meta tag verification, backlink analysis. Tools such as Screaming Frog, Semrush or PageSpeed Insights make these elements visible and easy to read.
Putting yourself in the user's shoes
User experience is a key factor in a site's performance, both in terms of content and form. An expert eye can therefore analyze not only content, in terms of readability and relevance, but also the interface, in terms of contrast, accessibility and so on. These elements play a key role in engagement and conversion.
Build a personalized action plan
These identified friction points and problems are matched by recommendations. These are more or less specific, and range from simple tasks to major projects. Depending on your industry, market and challenges, you'll need to build a strategic, customized action plan.
Process
How does a website audit by Make the Grade work?
01.
Technical diagnosis and SEO audit
We take an in-depth look at the technical and SEO aspects of your site: loading speed, URL structure, indexing, HTML markup and compliance with search engine requirements. Security and RGPD are also elements we take into account. All this diagnosis reveals sticking points, flaws and opportunities for improvement.
02.
Study of content quality
We also analyze the relevance of your current content. In addition to being designed for search engines, content must be attractive and informative. Choice of keywords, text length, integration of visuals: we help you optimize your pages, so that they have real added value, as well as being well-positioned.
03.
User experience (UX) and design (UI) analysis
With our web design expertise, we assess your site's ergonomics and ease of navigation. Aesthetics, interactivity, adaptability: the UX and UI audit reveals potential problems and their nature. This site analysis enables us to understand what would make the experience more fluid and engaging.
04.
Detailed report and recommendations
At the end of the website audit, we deliver a comprehensive report, including an inventory of your site and concrete recommendations for maximizing its performance. Using indicators, we indicate the degree of difficulty, the potential impact, and the priority of actions. We'll also advise you which tasks are easy to implement on your own, and which we can help you with.
Make your site live up to your expectations
Performing an audit allows you to assess the health of your site. It provides you with a list of actions to be taken, enabling you to prioritize and allocate tasks.
Contact a website audit expertDefinition
What is a website audit?
A website audit is a complete "check-up" to see what's working well and what could be improved on a website. It includes a technical SEO audit, a UX and UI audit and a content audit.
Understanding phenomena
Perhaps you've noticed that most of your visitors leave your site within the first few seconds, or that your articles are struggling to be referenced despite your efforts to choose niche topics? A website analysis can quickly and easily identify the causes of these problems, and then activate the right levers to solve them.
Keeping your site healthy
An audit can be carried out prior to a redesign or marketing strategy project, to understand the scope of the actions to be implemented. Nevertheless, auditing your site on a regular basis ensures that you're always up to date. Algorithms and technologies evolve very quickly, so it makes sense to optimize over time.
Our mission
Eliminate your site's weak points with Make the Grade
Do you have any questions? Would you like to carry out an audit of your website and find out what the main points of friction are? Contact our agency and tell us about your company's objectives and challenges. We'll be delighted to find out how we can support you.
Contact our experts