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Social networks are effective levers for extending the reach of a B2B activity and reinforcing a brand's image in its market. We can help you create, develop and federate a committed community around your company.
OUR APPROACH
Attracting profitable contracts and top talent
Work on the buying act with a target audience
Your prospects and customers are daily users of social networks. Your company needs to be proactive on these channels. It's by establishing a climate of regular trust and speaking out about your business that you'll activate requests for quotes.
Promoting a strong employer brand
When we're listening to the market, we're interested in companies whose image we find attractive. Social networks enable B2B activities to reveal what goes on behind the scenes, and to disseminate specific values. This naturally attracts and retains the best talent.
Adopting a long-term social media culture
The challenge for our companies is to win new business while retaining existing relationships. In this respect, social networks are a great way of extending communication with the decision-makers you can and want to work with. Make your job easier by creating links via the web.
PROCESS
An essential breeding ground for companies seeking to achieve success. The choice of social networks to use, the tone and posture to adopt, or the interactions not to be missed with your community. That's where we can help.
01.
Sector audit of your social networks
The challenge is to build an authority on the right social networks and develop a presence in front of prospects. In France and abroad, we audit your content and your market to better position you. We attract only your ideal targets, those whose problems you can solve.
02.
Social media strategy
If well thought-out, your online content is a real treasure in the eyes of your prospects. We help you build effective conversion paths for the different stages of maturity that your priority targets experience: awareness, consideration and decision. From LinkedIn to Instagram, we go where the opportunities are.
03.
Design a graphic universe specific to your B2B brand
Your company is ambitious, and its branding should be like no other. To make it unique, we create your web style guide and all social media content templates. Our mission is to make you memorable to your community and target audience.
04.
Community management deployment and iteration
This phase involves positioning yourself as an expert in your market. We speak to the challenges and frustrations faced by your prospects. We advise on a tailor-made multi-channel strategy to ensure that you are identified as the "must-have" company in your sector.
Your social networks are the vanguard of your business
Our team is ready to assess how your social networks can help your marketing, sales and customer service to perform.
Unite your communityDEFINITION
What is a social media strategy?
These are essential places for those who want to keep abreast of the latest developments and prospect new customers, and a good social media strategy enables you to engage communities there.
Create, develop and unite targeted communities
What if your company was recognized as the number one reference in its field? This is the mission of every B2B social media strategy: to establish your authority in a market. By delivering high value-added content, with exemplary regularity and a memorable brand image, you naturally start discussions with your future talents and future customer ambassadors.
An acquisition channel for inbound marketing campaigns
Like LinkedIn, your target personas scour social networks on a daily basis. There, they develop a professional brand and seek answers to business frustrations. Your words embody the solutions they're looking for, but can't find. In this respect, every social network is a perfect channel for making your company visible to your prospects.
Our approach
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts