Fill your sales tunnel and close deals with a customized CRM system

Managing your pipeline and optimizing your sales process are essential to your company's success. Develop an ambitious sales methodology aligned with your marketing efforts. Our promise? Fewer time-consuming, non-value-added tasks, for more signed quotations.

CRM Integration Expertise

Our services

Spend less time qualifying prospects and more time closing deals

See all our CRM services

Managing your pipeline and optimizing your sales process are essential to your company's success. Develop an ambitious sales methodology aligned with your marketing efforts. Our promise? Fewer time-consuming, non-value-added tasks, for more signed quotations.

Our vision

Why is the CRM the heart of your company?

Centralize users and data

Centralize users and data in one place

The symbiosis of internal services has a direct impact on your bottom line. At the heart of your teams, we develop a growth-based strategy to expand your business. We reconcile marketing, sales and customer service, breaking down the silos that undermine your organization's agility.

Use data to personalize your approach

It's a reflection of your customer deliverability

A CRM is the heart of prospect and customer data. When consistent and well-organized, this asset is invaluable to the company. It helps marketers reach the right person, with the right message, at the right time. It guides salespeople to contact only those opportunities that are ripe for purchase.

Structuring and organizing the sales process

Provides sustainable, flexible support for growth

Adopting and making good use of HubSpot CRM means better structuring and organization of a company's sales process. This benefits the entire operational side of the business, saving considerable time by automating repetitive tasks with little added value.

Process

Identify prospects, connect to them quickly and sign them up

You know your industry like the back of your hand, and we have the keys to ensuring your competitiveness through digital. Let's join forces to generate new business relationships. This is our playground:

CRM integration process

01.

CRM audit and quality of marketing and sales data

A company can be equipped with the most powerful CRM in the world, but if its internal teams don't use it, or use it badly, it's as if it had none at all. The quality of your data determines tomorrow's marketing and sales success. We quantify and challenge your current practices and processes.

02.

HubSpot CRM setup and sales automation

We use standard HubSpot CRM objects to customize the software to your business: contacts, companies, transactions and tickets. Our experts design your outbound sales scenarios. We set out in black and white the tactics to follow to turn your leads into new customers.

03.

Data migration and segmentation

Once the files have been cleaned and HubSpot CRM is ready to receive the data, we carry out the imports. We ensure data completeness and access to historical data. We segment your various data to anticipate automation and email marketing actions, using static and dynamic lists.

04.

Training and coaching teams in sales productivity

Once the HubSpot platform is up and running, we train your teams to use it. From mastering each feature to the latest marketing and sales methodologies. We tailor each training course to your needs and business challenges.

Your challenges

How can we help you with your sales and CRM strategy?

Are you ready to transform your sales strategy to generate more revenue? If you recognize yourself in the frustrations below, we can help, guide and challenge you.

We use Excel as our CRM and feel limited in our productivity.

Our sales people work with columns and rows, without having global data management. We are unable to share and synchronize information with our other tools. Like our emails and appointment calendars.

Our sales staff waste too much time on manual data entry

Our sales force and marketers document all customer information by hand. This takes us several hours per day and per talent. We need to automate the actions that can be automated, thanks to digital technology.

Our CRM data is not clean and impacts our performance

When we go to a customer file, it's not uncommon to see incomplete or erroneous fields. Each sales rep enriches the CRM in his or her own way, and we don't operate in the same way. Our marketing campaigns are less effective. With the slightest internal or customer mobility, we lose relevance. We need to clean up our data!

We lose the history of marketing and sales activities

Our sales cycles are long and take several months. We need to reach several decision-makers within the companies we target to sign a new deal. Problem is, we're not able to retrieve our previous notes and interactions with prospects. This handicaps our efforts on long-term transactions.

We don't have the dashboards needed to manage our actions

We're autonomous when it comes to thinking about and deploying our sales campaigns, without being able to analyze our effectiveness and profitability. We need to be able to manage our prospecting with data, to make the right business decisions.

Our marketing team is not sending us enough qualified leads

Our sales ambitions are high, and we need to multiply our acquisition channels to develop our revenues. Our sales force is structured and motivated, only the contacts we work with aren't mature enough to buy. We're losing precious cartridges.

HubSpot CRM: the best alternative to Excel Boost productivity with sales automation Incorrect CRM data Don't lose your activity history with HubSpot Sales dashboards More qualified leads from marketing

FAQ

Learn more about our expertise
Sales & CRM

We don't have a defined sales process. Can you help us design one?

Yes, our team is experienced in creating sales tunnels. We can help you identify the key stages in your process. Then advise you on the content strategy that will reduce sales cycles and increase average shopping baskets.

What does it mean to align sales and marketing teams?

An excellent marketing and sales strategy requires close collaboration between a company's internal teams. Defining the same objectives and using the same tools is today's best strategy. This concept also makes it possible to centralize all data and give everyone access to it, with the aim of increasing transparency and efficiency.

I already have a CRM, why change?

HubSpot's all-in-one marketing and sales solution centralizes all teams and data. So you can focus on what's most important: recruiting leads and generating growth. Count on our teams to help you migrate your CRM or connect it to HubSpot.

How much does HubSpot CRM cost?

HubSpot CRM is completely free! You can integrate your customer database, manage hundreds of thousands of contacts and animate your sales strategy with ease. Depending on your needs, there are also pay-as-you-go options to take your experience to the next level.

Can you work with our current marketing and sales teams?

Yes, of course! Collaboration with our customers' marketing and sales teams is essential to maximize the return on investment of your tools. Our approach is based on skills transfer.

Why is an inbound and sales strategy important?

Just as buyers expect your company to personalize the content they consume with you, they want to experience a quality, informative journey once they enter your sales process. If that journey doesn't match what they've experienced so far, you'll continually lose qualified prospects for purchase.

Which HubSpot tools do you specialize in?

Make the Grade experts are certified in all hubs. For our sales enablement services, we help companies optimize their sales process with the right use of HubSpot CRM and Sales Hub.

Our project approach

Our approach

Results and that's it

We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.

Contact us