Website creation for the launch of a new subsidiary

Meeting their need for speed

To meet their main challenge, which was to have a page for the official launch of Sapians, the designers at Make the Grade worked on a home page that could easily evolve later on. A first modular version was proposed, and the page was developed in time. They also created motion designs for the home page to highlight the promise of Sapians simply. 

A slight evolution of the graphic charter

Despite the brief stipulating that we were to apply the graphic charter without evolving it, our designers were obliged to make a few modifications. The charter had been designed for print, so it had to be adapted for the web. 

An SEO-optimized, easy-to-use site

Once the mock-ups were complete, the development work began, with the aim of a malleable back-office for the marketing teams and maximally optimized SEO performance. Make the Grade developers provided Padok's teams with a tailor-made customization of their back-office. And they implemented all the SEO best practices such as Lazy Loading, code minification, etc.

Site continuity after launch

Once the launch was over, the designers and developers set about building the entire future Sapians site.

To meet their need for a diversity of formats on the blog, the Make the Grade team proposed using the codes of a media outlet rather than a blog, so as to be able to combine articles, webinars and podcasts on a single page.

The results of creating the Sapians site

The results of creating the sapians.com website are as follows:

• 30 modules designed and developed
• 10 product page templates
• A media created to combine all formats (articles, podcast, video, glossary and FAQ)
• 9000 sessions within 4 months of going live
• More than 10 leads per month over the 4 months following launch

As our customer was satisfied with the work carried out, he entrusted us with a second project to create a graphic charter and website, which you'll be able to discover shortly.