TrustBuilder a digital redesign for cybersecurity

Visual identity redesign for TrustBuilder

We revisited TrustBuilder's visual identity, building on the foundations of their existing graphic universe. While retaining their logo and emblematic primary colors, we enriched their graphic charter with contemporary and distinctive elements. The aim was to modernize their image while respecting their visual DNA.

Our approach involved the introduction of new colors and graphic elements such as glimmers, ellipses and visual compositions that add depth and dynamism to their identity. These choices reinforced TrustBuilder's technological and innovative perception, while maintaining an elegant visual balance.

Innovative graphics and typography

The color palette combines sobriety and energy: dark blue backgrounds convey reliability and expertise, while the addition of bright hues, such as pink, injects a dose of modernity and innovation. Gradients play a key role throughout, offering fluidity and depth to guide the eye through the various visuals.

As for typography, we opted for Archia, a modern, uncluttered font that stands out for its legibility and professional character. It lends a strong identity to the titles, while harmonizing with the brand's technological tone.

Specific graphic elements, such as customized pictograms and motion design animations, add an interactive and differentiating touch. The pictograms, designed with gradient outlines and subtle contrasts, add a vibrant, contemporary aesthetic, perfectly suited to TrustBuilder's image.

Last but not least, this new graphic identity has been extended to their social networks, guaranteeing visual consistency across all their digital media. This redesign not only reinforces the modernity of their image, but also their ability to position themselves as a key player in their field.

Optimized user experience for fluid, intuitive navigation

The improvement of the user experience took shape during the design phase of the ergonomic mock-ups. Capitalizing on existing elements, we redesigned and enriched the interface to ensure intuitive navigation, a clear hierarchy of content, and full optimization for responsive media.

Each mock-up was developed with the user's journey in mind, enabling us to respond precisely to their needs and expectations. We also highlighted strategic Call-to-Actions (CTAs) to maximize demo requests, ensuring their visibility and accessibility.

In addition, we have optimized the partner ecosystem with the integration of an advanced filter system. This tool makes it considerably easier for users to find the right partner, providing them with an efficient experience in exploring the various options available.

We designed specific landing pages to meet the company's strategic objectives. These landing pages include pages dedicated to demo forms, an optimized contact page, as well as precise integrations with tools already provided by HubSpot. For example, appointment setting relies on HubSpot's integrated meeting tool, guaranteeing professional management of interactions with prospects.

A results-oriented SEO strategy to maximize traffic and conversions

As part of the redesign, we implemented an ambitious SEO strategy, based on an in-depth analysis of TrustBuilder's specific keywords and needs.

We identified 202 strategic keywords, directly related to the products and services offered by TrustBuilder, as well as to developments and news in their market. The analysis focused on five countries (Belgium, Netherlands, Italy, Germany and France) and included a comparative study with six competitors. The aim: to isolate keywords that would generate qualitative traffic, while reducing the content production effort required to launch the new site.

The keywords listed cover key themes such as cybersecurity, identity management,multi-factor authentication and user access management. Here's how they break down in the conversion tunnel:

• 182 keywords in the informational stage: designed to develop brand awareness, highlight TrustBuilder's expertise and capture traffic.
• 22 considerationkeywords: targeting users looking for specific solutions.
• 19 decisionkeywords: directly encouraging action (requesting a demo or making contact).

At the same time, we optimized the site's tree structure to create a clear, hierarchical layout. The most important content (solutions, product pages and partners) is positioned on the left, guaranteeing immediate accessibility. Other sections, such as resources (blog, downloadable content), support and demo request, follow an intuitive logic for users. This structure promotes fluid navigation and encourages conversions.

The results

TrustBuilder's new identity has enabled :

• a 67% increase in web traffic since the new site went live
• 8.01% higher conversion rate thanks to intelligent, optimized forms
• 77% increase in keywords ranked in the top 20 search results