A double target to convert with a redesigned website and landing page

Qwincy's landing page redesign

We began the project by simplifying the existing modules, in particular by completely overhauling the comparator, making it more readable and attractive to visitors. Its ease of use, even enabled us to offer more comparison elements than on the old module.

The challenge was also to add modules enabling content to be integrated without overloading the page, as the content was proving to be rather long. We therefore used "tabs" to energize and condense the content.

The challenge was also to add modules to integrate content without overloading the page, as the content proved to be rather long.

To reinforce trust and thus develop conversions, we highlighted their faces, which are recognized in the financial world. The integration of reassuring elements such as their faces, testimonials, customer cases, a cloud of logos and Google reviews reinforced the page's credibility.

The redesign of the site's content was a major step forward.

Qwincy's site redesign

This successful landing page transformation paved the way for a complete redesign of the site. We modernized the graphic charter, subtly using touches of green.

The creation of a motion design for the header section of the home page highlighted the consultants' expertise, the number of experts and other key elements, reinforcing understanding and reassurance.

We also created a palette of pictograms and added a section dedicated to customer cases, previously absent, to contribute to better understanding and reinforce trust.

With a view to meeting the needs of Qwincy's two main targets, freelancers and corporate clients, we simplified the user journey for both segments.

Qwincy redesign results

The results of the redesign of the landing page and the qwincy.fr site are as follows:

• 10 page templates created
• 30 product pictograms
• 1 motion design created