Our UX designer after a meticulous benchmark came to the conclusion that the Olaqin site must reflect an image of high standards, security, support and trust. The site had to be reassuring and easy to use. With the teams' agreement, we therefore set out with the idea of prioritizing clarity, readability and intuitive navigation, while proposing an aesthetic design to reflect a professional and reliable image.
.Each module has been designed to adapt to the two graphic universes of Olaqin and Affid. The style is therefore uncluttered so as not to complicate the use of these two styles and to convey an image of simplicity and confidence.
Contrary to Olaqin and Affid, each module has been designed to adapt to the two graphic worlds of Olaqin and Affid.
Contrary to the previous version, more text spaces have been provided to have room to clarify the message of these two players.
New modules have been added for the user experience such as the personas module, which allows visitors to be directed to pages specifically dedicated to them in order to increase conversions. There's also the interactive solution module, which enables clear redirection to the various offers.
The results of the redesign of olaqin.fr and affid.fr are as follows: