Intersec

A site redesign that demonstrates cutting-edge technology and innovation

https://www.makethegrade.fr/hubfs/portfolio/intersec/background-intersec.svg

‘This was a technically ambitious project, both in terms of its design and its business-specific nature. Our team rose to the challenge.’

Marie Giron

Lead Designer, Make the Grade

+6K

sessions per month since launch

+88

relevant keywords positioned

Intersec challenges

Intersec is a robust platform for processing mobile and location data, designed to help telecom operators and public authorities better protect, serve, and delight end users.

They enlisted Make the Grade to revamp their website to give it a modern look.

The challenge also involved reworking the site's SEO, structure, and enhancing the understanding of Intersec's activities and added value. Additionally, they want their site to be associated with the following keywords: cutting-edge technologies, disruptive, innovative, scalable.

See the website

The redesign of the Intersec website

The visual aspect has been modernized while respecting existing graphic standards. We made adjustments to make the interface less dark and more accessible, while retaining existing fonts and minimizing the time spent on pictograms in line with the simplicity guidelines requested by Intersec.

As Intersec has a dual target audience of mobile operators and public authorities, we redesigned the site's structure to adapt to the divergent needs of these two audiences. The site's architecture was meticulously designed to ensure a clear structure and generate trust. Particular attention was paid to SEO keywords on every page to maximize Intersec's online visibility.

We also undertook motion designs aimed at simplifying the technical understanding of Intersec's added value. These motions help to clarify the platform as a whole, and the various services such as location intelligence (active and passive), the public warning system, and telco data monetization.

To centralize Intersec's added value, we've also developed a series of motion designs designed to simplify technical understanding of Intersec's added value.

To centralize information and simplify content management, we have developed a HubDB dedicated to Intersec. This database enables tags to be assigned to different content, facilitating maintenance and authorizing dynamic content. Now, manual input is eliminated for featured blog posts, highlighted case studies, highlighted success stories, and calls to action.

The results of Intersec's redesign

The results of the intersec.com redesign are as follows:

4 motion designs created
88 relevant SEO keywords detected
+6000 sessions per month since going live

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