In a first step, our Make the Grade experts listed the various existing modules and their related requirements.
In a second step, they provided their consulting vision on the existing in order to validate the direction to take. For example, on many landing pages, the form to be filled in was very long, which had an impact on conversion rates. Our experts suggested shortening the forms, keeping only the essential fields. Another example: each landing page had navigation, which is not recommended on a landing page, since the aim is conversion. And finally, the CTA style was too numerous, so we suggested they have just one primary and one secondary CTA.
.Finally, we were able to move on to the design. We proposed a sober, modular design to enable them to adapt to each of their landing pages.
The results were very positive.
The results of the redesign of euruni.edu's landing pages are as follows: