EU Business School

A modular conversion landing page for consistent content

https://www.makethegrade.fr/hubfs/portfolio/eu-business-school/eu-business-school-landing-page.svg

‘We brought a real consultancy dimension to this project to optimise the UX of their landing pages and thus increase conversions.’

Olwen Gendrot

Designer at Make the Grade

modules available in the CMS

adaptable landing page template

The Challenges of EU Business School

EU Business School is an international business school with campuses in Barcelona, Geneva, and Munich.

They enlisted Make the Grade to standardize their landing pages. The site had around a hundred landing pages, each with a different graphic style. They asked our experts to list all the modules on these pages and propose a new design for each. The brief was to incorporate the graphic universe of EU Business School and adapt it to these new modules.

See the website

Header des landing pages de EU Business School

Les différentes modules des landing pages EU Business School

The redesign of EU Business School landing pages

In a first step, our Make the Grade experts listed the various existing modules and their related requirements.

In a second step, they provided their consulting vision on the existing in order to validate the direction to take. For example, on many landing pages, the form to be filled in was very long, which had an impact on conversion rates. Our experts suggested shortening the forms, keeping only the essential fields. Another example: each landing page had navigation, which is not recommended on a landing page, since the aim is conversion. And finally, the CTA style was too numerous, so we suggested they have just one primary and one secondary CTA.

Finally, we were able to move on to the design. We proposed a sober, modular design to enable them to adapt to each of their landing pages.

The results were very positive.

The results of EU Business School's redesign

The results of the redesign of euruni.edu's landing pages are as follows:

15 modules available on the CMS
1 declinable landing page template

Les différents modules des landing pages de EU Business School

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