We took care to start from the base of CITiO's graphic charter and modernize it. While retaining the foundations of their visual identity, we introduced contemporary, streamlined elements to better meet today's web standards.
Thinking around movement, a pillar of CITiO's identity, led us to create an animated pattern. The pattern is directly inspired by urban mobility flows. This discreet animation thus symbolizes the efficiency and fluidity of the solutions proposed by CITiO.
We opted for a palette combining shades of light blue and white, bringing a feeling of freshness and openness. Dark blue, used sparingly, contrasts certain sections to draw attention to key elements. This color combination reinforces CITiO's brand image, evoking confidence and serenity.
Each illustration has been designed to fit harmoniously into the graphic universe, enriching the narrative around mobility solutions. The addition of glassmorphism, a current trend in interface design, adds a touch of modernity and lightness. This aesthetic choice highlights CITiO's transport flow management tool in an elegant and intriguing way, without compromising its trade secrets.
.The results of CITiO's website redesign are as follows: