To meet the customer's needs, we added Saqara red to Chantier Privé's graphic charter. Initially, there was only black and yellow. We also added orange to bridge the gap between red and yellow and create that link between the two companies.
.Our design team came up with the idea of overlapping square shapes of different sizes to represent the field of construction. However, as Saqara's shapes are predominantly round, it was suggested that we add roundness through illustrations and pictograms.
At the same time, Saqara's design team came up with an idea for a new logo.
To help understand their business, we proposed illustrations with iconography to help visually simplify concepts.
One of their challenges being conversion, to make visitors want to consult the calls for tender, we set up an interactive map on the home page that shows all the projects available in France. This map of France then links to a lead magnet listing the calls for tender, with a system of filters, but all blurred until "registration". This shows the value of registering to receive calls for tender and thus encourages people to take action.
The results of the redesign of the chantierprive.fr website are as follows: