Chantier Privé

A conversion website redesign to materialize group membership

https://www.makethegrade.fr/hubfs/portfolio/chantier-prive/fond-chantier-prive.svg

‘Branding, design, front office, back office, project manager; all the skills were brought together. The requirements were high and the project ambitious. The new lead gen site conveys our new positioning perfectly, and performs well across all the routes envisaged.’

Gwladys Hulot-Genest

Chief Marketing Officer

+30

modules on the HubSpot CMS

page templates created

Chantier Privé challenges

Chantier Privé is a subsidiary of Saqara Group. Saqara connects construction industry players through software designed to simplify the management of private tenders. The Group owns several SaaS software solutions, including Chantier Privé and AOS. Chantier Privé serves as the solution for detecting and qualifying tenders.

They enlisted Make the Grade to redesign their Chantier Privé website. Their challenges were threefold: modernize the site while maintaining the graphic identity, clarify that Chantier Privé is part of Saqara, and better explain their business for improved understanding and, consequently, more conversions.

See the website

Page de cas d'étude sur le site Chantier Privé

Une employée Chantier Privé utilisant la solution

Avant

Après

Une utilisatrice de la solution Chantier Privé

The redesign of the Chantier Privé website

To meet the customer's needs, we added Saqara red to Chantier Privé's graphic charter. Initially, there was only black and yellow. We also added orange to bridge the gap between red and yellow and create that link between the two companies.

Our design team came up with the idea of overlapping square shapes of different sizes to represent the field of construction. However, as Saqara's shapes are predominantly round, it was suggested that we add roundness through illustrations and pictograms.

At the same time, Saqara's design team came up with an idea for a new logo.

To help understand their business, we proposed illustrations with iconography to help visually simplify concepts.

One of their challenges being conversion, to make visitors want to consult the calls for tender, we set up an interactive map on the home page that shows all the projects available in France. This map of France then links to a lead magnet listing the calls for tender, with a system of filters, but all blurred until "registration". This shows the value of registering to receive calls for tender and thus encourages people to take action.

The results of the Chantier Privé site redesign

The results of the redesign of the chantierprive.fr website are as follows:

+30 modules on HubSpot CMS
+9 page templates created
+7 illustrations produced

Exemple du responsive de la page appel d'offres de Chantier Privé

Page de recherche et géolocalisation des appels d'offres

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