A new visual identity accompanied by an overhaul of their website

The new graphic charter

To meet the brief, a logo containing 4 colors was designed. Two blues so as not to stray radically from their initial color, a raspberry and a yellow to bring warmth and energize the logo.

As for the shape, the "B" is always clearly visible and is made up of 2 bubbles to represent communication. The 2 bubbles are arranged to create a chain that symbolizes the link between candidates and recruiters.

A color palette is used for the logo.

A more neutral color palette was also proposed to anticipate the creation of the website.

The Beetween website redesign

Once the graphic charter had been validated, our designer set to work on the ergonomic and graphic mock-ups. Historically, the Beetween site contained numerous illustrations and royalty-free photos.

In order to preserve the original look and feel of the Beetween site, we decided to redesign the site as well.

In order to preserve the spirit of the logo, we suggested they add more human elements for the communication and link side. The photos of the people were thus integrated into the communication bubbles used for the logo.

To represent the path of the company, we asked them to add a little more human touch.

To represent the professional path a person follows in the course of their career, we suggested adding dotted lines on several modules.

Finally, for the site's pictograms, we proposed a style that looks hand-drawn. The aim was to represent the "made-to-measure recruitment" spirit and move away from the automation and industrialization side.

Finally, for the site's pictograms, we proposed a style that appeared to be hand-drawn.

The results of the Beetween redesign

The results of the redesign of the beetween.fr site are as follows:

• 30 modules available on WorPress
• 10 page templates created