The colors had to reflect elegance without being too bright, with a preference for soft hues to bring warmth and humanity. We chose blue as the main color, accompanied by beige to bring a warm, human feel. We also added three colors to distinguish the different departments: burgundy, olive green, ochre.
With regard to the logo, the solution adopted was to design a stylized handwritten signature, representing an "A", such as that affixed to the end of an employment contract. This approach symbolizes the company's ultimate goal of turning contracts into permanent contracts, reinforcing credibility and the ability to achieve set objectives.
.The use of logo overprints adds elegance and brings to mind luxury brands to recall the premium and quality side.
The visual identity was declined with different shades for each service, allowing for distinction while remaining harmonious throughout
The website was redesigned with elegance and clarity. For the titles, we chose a modern Serif typography that brings elegance to the whole. We alternated sections on beige and colored backgrounds to add dynamism. Overprinted elements were added in places to reinforce the visual identity in place.
We recommended that Aptic integrate pictograms to reinforce the impact of certain site elements. For the design, we relied on the aesthetics of the logo and handwritten signature, drawing them with a single stroke, in other words, without ever lifting the pencil.
The site was initially intended to be a "one-stop-shop" for the company.
The site was initially devoid of human presence. So we suggested they add photos of their team members to reinforce the serious, human image of their company. So they organized a photo shoot with employees to provide us with material. We then embedded these photos in various "A "s we created in the same style as the logo to reinforce the visual universe.
The results of the redesign of the visual identity and the cabinet-aptic.com site are as follows: