Aptic

A new visual identity and a new website for a recruitment player

https://www.makethegrade.fr/hubfs/portfolio/aptic/background-aptic.svg

‘A project just the way we like them. A lot of freedom to create this new graphic universe, a well thought-out and designed site, satisfied customers.’

Marie Giron

Lead Designer, Make the Grade

modules developed on the HubSpot CMS

pictograms produced

Aptic challenges

Aptic is a consulting firm specializing in recruitment and human resources. Aptic offers a tailored service that leverages the industry and sector expertise of its consultants.

They enlisted Make the grade to revamp their visual identity and website.

Their initial logo led to misunderstandings, and they wanted a clear representation of their business, conveying seriousness, credibility, commitment, personalization, and attentiveness.

The brief emphasized the need to create a serious identity while highlighting closeness with clients and the quality of service provided.

Regarding the graphic charter, Padok historically used purple as the primary color and blue and green as secondary colors. The teams wanted to retain only purple as the main color.

See the website

Avant

Après

The redesign of Aptic's visual identity

The colors had to reflect elegance without being too bright, with a preference for soft hues to bring warmth and humanity. We chose blue as the main color, accompanied by beige to bring a warm, human feel. We also added three colors to distinguish the different departments: burgundy, olive green, ochre.

With regard to the logo, the solution adopted was to design a stylized handwritten signature, representing an "A", such as that affixed to the end of an employment contract. This approach symbolizes the company's ultimate goal of turning contracts into permanent contracts, reinforcing credibility and the ability to achieve set objectives.

The use of logo overprints adds elegance and brings to mind luxury brands to recall the premium and quality side.

The visual identity was declined with different shades for each service, allowing for distinction while remaining harmonious throughout

The redesign of the Aptic website

The website was redesigned with elegance and clarity. For the titles, we chose a modern Serif typography that brings elegance to the whole. We alternated sections on beige and colored backgrounds to add dynamism. Overprinted elements were added in places to reinforce the visual identity in place.

We recommended that Aptic integrate pictograms to reinforce the impact of certain site elements. For the design, we relied on the aesthetics of the logo and handwritten signature, drawing them with a single stroke, in other words, without ever lifting the pencil.

The site was initially intended to be a "one-stop-shop" for the company.

The site was initially devoid of human presence. So we suggested they add photos of their team members to reinforce the serious, human image of their company. So they organized a photo shoot with employees to provide us with material. We then embedded these photos in various "A "s we created in the same style as the logo to reinforce the visual universe.

The results of the Aptic project

The results of the redesign of the visual identity and the cabinet-aptic.com site are as follows:

6 page templates created
26 modules developed on HubSpot CMS
30 product pictograms

Score a sur Eco Index

Max. 100

Min. 0

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