Marketing & Growth

Services Vision Process Examples Issues FAQ

Attract customers naturally with Marketing & Growth techniques

Bring opportunities to you and attract qualified visitors to your website. We guide your teams to deploy the right inbound marketing strategy, with the right operational actions.

Contact an expert

Our services

Convert companies you can and want to work with

Inbound Marketing Campaign

Attract opportunities to yourself

Copywriting strategy

Captivate your prospects

Marketing automation

Industrialize your tasks

SEO strategy

Be 1st on Google

Email marketing

Get the right message across

Conversational marketing

Interact in real time

Marketing dashboard

Make informed decisions

Social networking strategy

Control your e-reputation

Bring opportunities to you and attract qualified visitors to your site. We guide your teams to deploy the right marketing acquisition strategy, with the right operational actions.

Our vision

There's never been a better time to boost sales via the Internet

Empathy as the best weapon for growth

Your digital content must provide answers to your prospects' and customers' business issues. Helping them with sincerity means winning their trust.

Data-driven management

The right tools provide key information and track the behavioral actions of your audience. Rely on numbers to increase the impact of your marketing campaigns.

Be multi-channel and omnipresent

Your prospects venture onto the Internet through a variety of channels. Social networks, SEO, email marketing... Deliver the right message, at the right time, to the right person.

Process

Build your conversion machine methodically

You know your B2B industry inside out, we know how to orchestrate the right actions to gain market share through digital. Let's combine the best of both worlds to position you as a leader. Here's our playground:

01.

Inbound marketing strategy

If well thought-out, your online content is a real treasure in the eyes of your prospects. We can help you build effective conversion paths for the different stages of maturity experienced by your priority targets: awareness, consideration and decision.

02.

SEO semantic audit

The challenge is to build authority on the web and develop a presence in front of prospects. In France and abroad, we audit your content and your market to improve your search engine positioning. We attract only your ideal targets, those whose problems you can solve.

03.

Conversion assets

If your B2B website is the engine, the target audience we attract to it is the fuel we need to go the distance. We then talk about "conversion assets" to facilitate the qualification and acquisition of your new contacts. Forms, calls to action, lead scoring, chatbots and more. We help every company make the most of its opportunities.

04.

Campaign deployment and iterations

Our mission is to position you as an expert in your market. We give voice to the challenges and frustrations faced by your prospects. Social networks, emails, SEO, etc. We choose the multi-channel strategy that's right for you, so that you're identified as the essential ally in your niche.

Your challenges

How can we help you with Marketing & Growth?

Are you ready to transform your marketing and lead acquisition strategy? If you recognize yourself in the frustrations below, we can help, guide and challenge you.

I'm not generating any business opportunities with digital

Despite our attempts and our acquisition actions, we have to admit that the return on investment is not there. We're convinced that digital is a business lever for us, but we don't know where to start or how to consolidate.

The conversion of my web audience into customers is low

On the web in general, and on our website in particular, we're more of an online shop window than a magnet for new business opportunities. We need to rethink our marketing and sales strategy to generate leads and customers.

I don't have the in-house skills to deploy an effective marketing strategy

Developing and federating a community from our social networks, engaging via email marketing, keeping our site and its content up to date... We need to surround ourselves well to attract more qualified contacts, without having the skills to do so.

I can't measure the relevance and performance of my marketing actions

We're actively thinking about and deploying our marketing and communication campaigns, without being able to analyze whether we're being effective and profitable. We need to master the management of our campaigns to make the right business decisions.

I want to industrialize my acquisition with marketing automation

We generate contacts and master inbound marketing. We'd like to move up a gear by automating the generation, nurturing and qualification of our leads. All in line with our sales teams.

I don't know how to target and work key accounts

My B2B business operates in a niche market, and I need to target specific companies. To do this, I need to activate exchanges with a number of internal decision-makers at these companies. I need to do this well, to avoid wasting time.

Generate opportunities with calls to action

Convert your target audience into a customer

FAQ

Learn more about our Marketing & Growth expertise

How can inbound marketing help my business?

The inbound marketing methodology is designed to raise your company's profile in its B2B market. We attract a target audience to your content, build visitors' trust in you, and turn this traffic into customers convinced by your added value.

How long does it take to see the first results?

This varies from one industry to another. What we usually find is conclusive results between 90 and 120 days. What's important is to determine our ambitions from the outset, so that we can concentrate our efforts on the easy wins.

Do you outsource some of your tasks?

No, all our expertise is deployed in-house. Calling on Make the Grade means surrounding yourself with a team of specialists: project managers, growth marketers, designers and developers. All our talents work full-time in our offices in Rennes, France.

How many people will be dedicated to my project?

Depending on the scope of your project and your ambitions, the team we dedicate to you can be made up of 3 to 8 talents. Project managers, inbound marketers, designers and developers. We bring together the profiles you need to meet your business objectives.

When is the earliest you can start a project?

We're very agile. Our usual integration process takes between 3 and 5 days. This timeframe can be challenged according to your needs and priorities.

How do you plan to become skilled enough in our industry to create content for us?

Our B2B marketing content experts conduct a series of interviews with your business experts, customer ambassadors and, where appropriate, your executives. At the same time, we carry out a complete semantic audit (SEO) of your market and your competitors. At the same time, we carry out in-house research and industry watch to bring us up to speed quickly.

What B2B industries do you specialize in?

We specialize in supporting B2B companies. When average acquisition baskets are high and sales cycles are long, we're the right people to talk to. The companies we work with most frequently belong to the B2B SaaS, industry, recruitment, service and education sectors. That said, our approach is independent of each sector, and we are able to work successfully in other areas too.

What is the average duration of your inbound marketing contracts?

We do not sign long-term contracts. We operate on the basis of monthly or quarterly contracts. This means that our teams have to keep up the momentum to achieve your results. No false rhythms, no complacency. We are organized into "projects", which enables us to be agile and meet deadlines.

How much time should I devote to our partnership?

The person you appoint as your company contact will be required to work between 6 and 8 hours a month. This estimate includes weekly meetings, adjustments and other approvals.

What is the return on investment of inbound marketing?

Inbound marketing allows us to increase web traffic, get more qualified leads and increase conversion rates into new customers. Return on investment fluctuates depending on the industry, average sales cycle time and median revenue per new customer from which we start.

How do you communicate progress and results?

During the weekly calls and video conferences, we review the efforts and statistics of past and upcoming actions. Once a month, you receive a clear overview of the key performance indicators (KPIs) against your objectives. No surprises, just control.

If we're not looking for a long-term partner, can you help us train our in-house teams?

Certainly! We offer training and coaching sessions to enhance your team's skills and challenge your acquisition strategy.

What is your customer retention rate?

We consistently renew between 91% and 96% of our partnerships. It all depends on the timing and the volume of short-term contracts we handle to onboard teams onto the HubSpot CRM platform.

Our approach

Results and that's it

We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.