Web Design
Develop your target audience
Marketing & Growth
Manage your contact acquisition with the marketing dashboard
Knowing the impact of marketing actions in real time on your audience, and in a context of lead conversion, is a strategic challenge. We help B2B companies build their own customized marketing dashboard.
OUR APPROACH
A compass for your marketers and salespeople
Automate metrics feedback to decision-makers
The luxury of a marketing dashboard is that it operates on autopilot. Information flows to the right people, not the other way around. Properly constructed, it adapts to the company's objectives, provides a clear view of the figures and activates the right warning indicators to illustrate performance.
A dashboard for making the right decisions
Marketing today is no longer a cost center, but a profit center. Its dashboard is a tool for real-time analysis and immediate reactivity. More than just a tool for reflection, its configuration gives marketing and sales managers the power to make decisions and take action on a daily basis.
Centralize, link and exploit data
Every day, your company generates a colossal flow of data. In their raw state, these statistics are complex to exploit. A tailor-made marketing dashboard helps you to centralize information, structure it and take an overall view.
PROCESS
Making informed marketing decisions with data
Feed back the metrics that make sense, deliver the information efficiently, at the right intervals and to the right people. This is how we help marketing and sales managers understand their day-to-day business.
01.
Marketing management strategy
Your marketing dashboard is a competitive asset for your internal management. We'll help you build the right levels of analysis for your industry. Operational steering, progression of key figures, data comparison. We orchestrate the right understanding of performance to support your growth strategy.
02.
Deployment of marketing reporting tools in HubSpot
We're experts in the HubSpot CRM platform. We use this technology to configure customized marketing dashboards for B2B companies. Each structure is unique, each manager has his or her own vision and objectives, and we link these specificities to your periodic statistical monitoring.
03.
Iteration of tracking modules
Ensuring that marketing actions are properly understood is a regular task. Company objectives evolve. Counter-performances happen. Digital innovations and algorithm updates are commonplace. That's why we challenge and advise on the analytical adjustments to be made to marketing dashboards.
.webp?width=483&height=666&name=Tableau%20de%20bord%20marketing%20(2).webp)
Successful companies are those that master their knowledge capital.
Speed of operational execution, customer responsiveness, understanding of the impact of marketing and sales actions. Leading companies are those that make data analysis a priority.
Contact our marketing reports expertsDEFINITION
What is a marketing dashboard?
It's a table that reports figures on past marketing actions. Its role is to measure the effectiveness of content and inbound campaigns.
Understand the impact of actions to iterate with certainty
A marketing dashboard comprises several modules. Each report automatically retrieves data and provides a key to contact acquisition performance. In real time, you can see the conversion rate of each piece of content, the source of visitors, and so on. This transparency brings two benefits. It enables you to prioritize the operational actions you need to take to drive growth, and to improve existing media that are struggling to convert.
Customized marketing metrics for every company
Every company is unique. Its business objectives, internal organization and vision of its industry are unique. A marketing dashboard needs to be customized. By cross-referencing data, choosing the right periodicity and configuring the CRM, useful statistics can be gathered at any given moment. Its automation enables information to be routed to the appropriate function level.
Our approach
Results and that's it
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts