Web Design
Develop your target audience
Marketing & Growth
Accelerate your
web growth
with marketing automation
In B2B, the sinews of war are the same for everyone: managing time and internal resources in the face of commercial ambitions. We're ready to help you boost productivity and achieve ambitious sales targets.
OUR APPROACH
Automatically generate qualified contacts
Offer clear productivity gains
Once set up, automated marketing tools run 24 hours a day, 7 days a week. This eliminates repetitive, low-value-added tasks from the daily routine of your marketing team. It's thanks to the autonomous management of operational actions that the attraction of qualified leads can explode.
Customize large-scale exchanges
Addressing prospects and customers in a way that makes them feel unique, privileged and recognized - that's the challenge. With the right use of marketing automation, a company can communicate to its contacts with mass campaigns, while delivering a personalized message.
Get all the data you need to succeed
The strength of this discipline lies in its control. Once the "On" button is activated, all interactions with contacts are recorded. Analyzing actions is made easy, and increasing this impact with regular optimization becomes a game.
PROCESS
Put contact nurturing on autopilot
We develop nurturing campaigns to cultivate the interest of each contact and prepare them to become a customer. We educate them about your company's solutions to their business challenges, then stimulate them to make a purchasing decision.
01.
Audit your current marketing automation
Our automation experts study your previous campaigns. The idea is to highlight the actions that are performing well and the opportunities from which it is important to improve conversion rates.
02.
Design a personalized growth marketing strategy
Our marketers and web designers come together to design your future automated campaigns. Working in collaboration with your company, we draw up in black and white the tactics you need to follow to turn your leads into repeat customers.
03.
Operational deployment to the audience
We take care of designing the workflows and HubSpot settings needed to make the project a success. Then we launch the campaigns and analyze performance to optimize conversion rates over time.
04.
Iteration and optimization of conversion rates
As in watchmaking, marketing automation is a meticulous process. For each deployment, we observe the impact. By studying performance indicators to validate that our messages translate into new business actions.
Automate contact cultivation to aim for record customer numbers
Let's take a moment to discuss the challenges of your business and how our team can help you nurture your leads with marketing automation.
Contact our expertsDEFINITION
What is marketing automation for a B2B company?
Automatically measures the climate of trust between your prospects, customers and your company. With the aim of converting them into business.
A surgical and proven business science
It's all the techniques and strategies you need to automate your marketing. Its main benefit is to address a large number of people with a higher return rate. We leverage the contact base by developing nurturing campaigns to cultivate each lead and prepare it to become a customer. This involves educating them about the solutions your company offers to their problems, and then motivating them to make a purchasing decision in exchange for this increased competence. We're talking about creating a real climate of trust, through operational and autonomous actions.
Automation gives birth to customer ambassadors
Today, 1 in 2 companies uses automated email (source: Emailmonday). Is your company one of the good performers? Or is that place reserved for your competitors? Automated marketing can be used to turn a lead into a customer, but also to develop an existing business relationship. It's a great way of stimulating those who have already placed their trust in you, by encouraging upselling and upselling. Behind every contact is a real person, waiting to be valued. Once the contact has become a customer, email automation is a powerful ally in building long-term loyalty.
CONTACT
Let's discuss how we can orchestrate your marketing
Do you have any questions? We're curious to see how we can help you. Request a conversation with a growth marketing expert and let's take 30 minutes to talk about your B2B challenges.
Contact our experts