The ultimate guide to HubSpot suite products and prices

Introduction to the software and who is HubSpot aimed at?

Before talking price, we need to know who HubSpot is designed for and how its product suite is organized.

HubSpot is a customer relationship management (CRM) platform that helps B2B and B2C companies drive marketing acquisition, increase sales and deliver an exceptional customer experience.

HubSpot is used by a wide range of industries with sales and customer service challenges, including SaaS software, manufacturing, education, services and real estate.

The company's suite of tools is equally suited to the needs of VSEs, growing SMEs and large corporations.

Although HubSpot is renowned for its simple, easy-to-use software, its pricing plans remain a mystery to many. Why is this? With 4 price plans for its 5 Hubs (Marketing, Sales, Services, Content and Operations), the software offers some twenty stand-alone packages.

Our mission is to help you equip your business with the right level of HubSpot functionality.

Understanding the combination of tools around HubSpot CRM

HubSpot's software architecture is built around its Smart CRM, which positions itself as the company's central organ. It centralizes the information linked to your contacts, i.e. the physical people with whom your organization interacts on a daily basis. And let's not forget the companies, i.e. the legal entities you deliver your products and services to.

Around this customer relationship management tool, we find a whole range of products that meet the development challenges of companies:

Professional Services;Ongoing customer support;Over 1,000 integrations;

Content Hub

Attract personas to web content.

Marketing Hub

Convert them into qualified contacts and educate them.

Sales Hub

Turn them into customers and increase revenues.

Services Hub

Turn them into ambassadors for your products and services.

Operations Hub

Guarantee data quality at every stage of the lifecycle.

Important: HubSpot is not a collection of external CRM applications. Each Hub is an integral part of the software and fits perfectly with the others. Its products are individually powerful, but it's when used in synergy that they reach their full potential.

Details of HubSpot CRM packages and prices

For Marketing, Sales, Services and Content Hub, HubSpot's pricing plan includes a free offer, followed by three paid plans: Starter, Pro and Enterprise. The higher the level of a Hub, the more advanced functionalities your company can access in this universe of needs.

Like nesting dolls, all levels of use are nested within one another. For example, if you opt for an Enterprise-level Hub, it automatically contains all the functionalities of the Starter and Pro versions of the same Hub.

In addition to the Free, Starter, Pro and Enterprise levels, HubSpot offers 3 types of license: Core Seats, View-Only Seats and Sales and Service Seats.

View-Only Seat: read-only license. Allows you to view all HubSpot functions without modification rights. It's a free, unlimited license.
Core Seat : gives access with modification rights to purchased hubs and allows connection to Smart CRM tools. In other words, all IA tools connected to HubSpot.
Sales and Service Seats : already available, this license gives access to all Core Seat functionalities plus those of Sales Hub and Service Hub.

See below for subscription details.

List of HubSpot features and free tools

Here are details of the free tools offered by Smart CRM HubSpot, for Marketing, Sales, Service, Content and Operations Hubs.

Free marketing tools :

Forms
Email marketing
Advertising management
Landing pages
Shared inbox

Free sales/CRM tools :

Live chat
Conversational bots
Team e-mail
Customizable quotes
Call software development kit

Free customer service tools :

Ticket creation
Call software development kit
Email scheduling
Live chat
Shared inbox

Free CMS tools :

Drag-and-drop editor
Mobile optimization
Blog
Standard SSL certificate
Website pages

Free operational tools :

Data synchronization
Historical data synchronization
Default field mappings

Sales Hub: pricing and features

The Sales Hub helps companies increase their revenues. It is a perfect complement to HubSpot's free CRM. This universe of needs offers numerous advantages for sales productivity and sales force closing: visualization of the sales tunnel, task queue, automated appointment scheduling, dematerialized quotations, dashboards, etc.

Starter

from €15/month/user

The HubSpot Sales Starter plan is the first paid level at €15 per month per user. Each paid seat gives one user of your HubSpot portal access to the Hub's features.

This plan is designed for sales teams who want to organize a simple sales process. It includes all the free CRM tools and removes the HubSpot logo from the live chat, meeting planner and personalized e-mail.

Pro

from €90/month/user

The HubSpot Sales Pro plan provides tools to manage a growing sales team, customize lead activation actions on a large scale and further automate the sales process. The HubSpot Sales Pro plan starts from €100 per month per user. This plan includes all the features of the Sales Hub Starter.

The additional functions compared with Sales Hub Starter are as follows:

Sales analytics
Sales automation
Customized reporting
Sales forecasting
Automated prospecting sequences
1:1 video messaging
Product library
Calculated properties
Electronic signature
Etc.

Company

from €150/month/user

The HubSpot Sales Enterprise plan is the most powerful of this Hub. It enables you to industrialize your sales organization, departments, subsidiaries, etc. to a high degree. It starts at €150 per month per user. This plan includes all the features of Sales Hub Pro.

Sales Hub Pro offers the following additional functions:

Customized objects
Hierarchical teams
Sandboxes
Conversational guides
Conversational intelligence
Predictive lead scoring
Etc.

Service Hub: pricing and features

The Service Hub helps companies deliver a personalized, high-level customer experience. If the Marketing Hub is for generating contacts and the Sales Hub for closing sales, this one exists to satisfy and measure the retention of your business relationships. Extend your support activities through automation and self-service. Unify your teams and channels with shared tools and data. Deploy proactive customer service through feedback surveys and reporting.

Starter

from €15/month/user

The HubSpot Service Client Starter plan is the first paying level at €15 per month per user. As with the Sales Hub, each paid seat gives one portal user access to the Hub's functionalities.

This plan is designed for CSM and customer success teams who want to set up a simple loyalty process.

Pro

from €90/month/user

The HubSpot Customer Service Pro plan offers tools for managing a growing team of customer successes, tracking each user request by centralizing data, and automating the actions involved in resolving these tickets. Its pricing model is identical to Sales Hub. It starts at €100 per month per user. This plan includes all the features of Service Hub Starter.

Additional features compared with Service Hub Starter include

Help desk automation
Ticket transfer
Knowledge base
Service level agreements
Customer satisfaction surveys
Customized surveys
Customer portal
Standard contact score
Customer service analytics
Etc.

Company

from €150/month/user

The HubSpot Enterprise Customer Service plan allows you to industrialize your entire consulting and after-sales service platform. It starts at €130 per month per user. This plan includes all the features of HubSpot Service Pro.

Additional functions compared to Service Hub Pro are as follows:

Custom objects
Calculated properties
Standard CRM interface configuration
Sandboxes
Hierarchical teams
Single sign-on
Conversational intelligence
Goals
Conversational guides
Etc.

Marketing Hub: pricing and features

HubSpot marketing software helps companies run successful inbound marketing campaigns. The Hub gives companies the tools to attract a target audience, turn those visitors into leads, and then turn those leads into customers.

Starter

from €15/month/user

First level at €15 per month per user. This subscription includes 1,000 marketing contacts, with additional contacts sold in batches of 1,000 contacts for €16 per month.

This plan removes the HubSpot logo from forms, e-mail marketing, landing pages and live chat functions. It also includes e-mail and chat support.

Pro

from €792/month

The HubSpot Marketing Pro plan enables companies to personalize and automate engagement across all channels, optimize campaign conversions and create advanced reports. It starts at €880 per month and includes 3 Core Seats and 2,000 marketing contacts. Additional Core Seats are €49 per month. Additional marketing contacts are sold in packs of 5,000 from €207 per month.

The additional functions compared to Hub Marketing Starter are as follows:

A/B testing functionality
Ad conversion events
Omni-channel marketing automation
ABM and automation tools
Contact and company scoring
Marketing campaign management
Website traffic analytics
Customized dashboards
Etc.

Company

from €3,300/month

The HubSpot Marketing Enterprise plan starts at €3,300 per month. It includes 5 Core Seats and 10,000 marketing contacts. Additional Core Seats are priced at €75 per month. Additional contacts are sold in packs of 10,000 for €92 per month. The Enterprise plan contains everything the Pro and Starter plans offer.

Additional features compared to Hub Marketing Pro include

Youtube analytics integration
Personalized objects
Behavioral event triggers and reporting
Rights management by hierarchical teams
Predictive lead scoring
Etc.

Content Hub: pricing and features

It's the best technological choice you can make to develop your company's revenues: align HubSpot CRM with its CMS. Quite simply, it's the operational answer to aligning your marketing actions with your sales efforts in the field. Content Hub is designed to create a high-performance website and simplify content management.

Starter

from €15/month/user

The HubSpot Content Hub Starter plan is the first paid level at €15 per month per user. It allows you to remove HubSpot branding and add customization tokens.

This plan is designed for marketing teams looking to grow their website.

Pro

from €441/month

The HubSpot Content Hub Pro plan includes tools for advanced SEO recommendations, A/B testing and more. It enables you to improve the positions and conversions of your pages. It starts at 400€per month with 3 Core Seats. Each additional Core Seat costs €49 per month per user. This plan includes all Content Hub Starter features.

Content Hub Starter offers the following additional functions:

Customization with intelligent content
Advanced SEO recommendations
Dynamic content
Contact attribution report editor
A/B testing and reporting
Site tree structure
Telephone support
Etc.

Company

from €1,470/month

The HubSpot Content Hub Enterprise plan lets you manage multiple domains on a single platform. It starts at €1,180 per month for 5 Core Seats. Each additional Core Seat costs €75 per month per user. This plan includes all Content Hub Pro features.

Additional functions compared with Content Hub Pro include

Single sign-on (SSO)
Custom objects
Additional root domains
Content splitting
Adaptive testing
Login via access controls
Custom web applications
Etc.

Operations Hub: pricing and features

If every company's marketing objective is to free the customer experience from friction, the operational objective that goes with it is to eliminate the silos that affect the internal experience. Operations Hub is an excellent complement to Marketing Hub Pro and Enterprise. It enables you to connect and cleanse data automatically across your various applications. You'll also be able to analyze data quality in real time, and pinpoint CRM uses that need to be optimized. Finally, it helps you organize and prepare data for sales, marketing and customer satisfaction reporting.

Starter

from €15/month/user

The HubSpot Operations Starter plan is the first paid level at €15 per month per user. Each paid seat gives access to the Hub's functionalities to one user of your portal.

This plan offers teams of all sizes a unified set of tools for connecting applications, cleansing and structuring customer data, and automating business processes.

Pro

from €711/month

The HubSpot Operations Pro plan starts at €790 per month and includes 1 Core Seat. Additional Core Seats are €49 per month per user.

Additional functions compared to Operations Hub Starter are as follows:

Programmable automation and bots
Webhooks
Data quality automation

Company

from €1,960/month

The HubSpot Operations Enterprise plan enables you to industrialize the structuring of your data. It starts at €1,960 per month. It includes 1 Core Seat. Additional Core Seats cost €75 per month per user. This plan includes all Operations Hub Pro features.

Operations Hub Pro offers the following additional functions:

Data sets
Report formulas
Data sharing with Snowflake
Additional reports, lists and workflows

HubSpot bundle pricing

The full power of HubSpot CRM can be seen in companies that combine these different areas of need: Marketing Hub + Sales Hub + Service Hub + Content Hub + Operations Hub. This is where your company can make a real difference.

Opting for a HubSpot bundle automatically activates a global discount of 25% on all Hubs. Quite simply, this is the best "Tools x Growth potential x Investment and costs" ratio.

HubSpot Starter CRM Suite

from €15/month/user

Marketing Hub Starter + Sales Hub Starter + Service Hub Starter + Content Hub Starter + Operations Hub Starter

Includes 1 Core Seat

HubSpot Pro CRM Suite

from €1,143/month

Marketing Hub Pro + Sales Hub Pro + Service Hub Pro + Content Hub Pro + Operations Hub Pro

Includes 3 Core Seats + 1 Sales Seat + 1 Service Seats

HubSpot Enterprise CRM Suite

from €4,200/month

Marketing Hub Entreprise + Sales Hub Entreprise + Service Hub Entreprise + Content Hub Entreprise + Operations Hub Entreprise

Includes 5 Core Seats + 1 Sales Seat + 1 Service Seats

The Marketing+ offer

The power of Content Hub and Marketing Hub combined! HubSpot offers the Marketing+ bundle. The perfect combo of these two hubs at a reduced price.

Marketing+ Pro

from €882/month

Marketing Hub Pro + Content Hub Pro

Includes 3 Core Seats

Marketing+ Enterprise

from €3,730/month

Marketing Hub Pro + Content Hub Pro

Includes 5 Core Seats

Key figures

Key figures on HubSpot
of HubSpot

+183%

This is the average percentage of inbound leads generated when a company simultaneously uses the Marketing Hub and the Content Hub. Compared to companies using the Marketing Hub alone.

+74%

This is the average transaction completion rate observed among companies that combine Sales Hub and Marketing Hub after 12 consecutive months.

+51%

Companies that use the Marketing Hub, Sales Hub, Service Hub and Content Hub all at the same time see a 51% or more increase in the number of deals closed, compared with customers using less software.

Details of HubSpot discounts and special offers

Depending on the nature of your business and your stage of growth, there are a number of special offers and discounts available with HubSpot Smart CRM. Here's an overview.

Affiliation with HubSpot Make the Grade integrator partner

As an official HubSpot partner, our agency knows the software, its prices and features inside out. We are in daily contact with the direct CRM teams. Our consultative approach helps companies equip themselves with the right suite of tools, according to their business challenges and stage of growth.

Tell us about your priority challenges, and we'll be happy to guide you towards the HubSpot tools ecosystem that's right for you, while documenting a bespoke specification. Through our recommendations and partner relationship, discounts are available if multiple Hub Pro subscriptions are required.

HubSpot for startups

HubSpot takes a keen interest in the entrepreneurial fabric and wants to encourage start-ups to develop. The CRM works with a global network of gas pedals, incubators and investors.

If you're a start-up, HubSpot has an unbeatable offer for you:

A discount of up to 90% in the first year
Then 50% off in the second year
And up to 25% discount over the lifetime of the portal.

First of all, check whether your company is eligible for the HubSpot startup program:

Fundraising less than or equal to €2 million
Your startup must work with a HubSpot-approved partner organization.
Some examples here: Village by CA, BPI France, French Tech, Station F, etc.

HubSpot for non-profit organizations

HubSpot CRM pricing for not-for-profit organizations benefits from a 40% discount on standard prices.

To be eligible for the HubSpot for Non-Profits program, you must meet the following requirements:

Be a registered charity, non-profit or non-governmental organization with a recognized legal status in their respective country.
Have a mission that benefits society, such as advancing social, racial, ethnic, cultural, gender, climate and educational justice.
Be a new HubSpot customer with a non-profit organization.
Be domiciled as a non-profit organization in North America, Australia or New Zealand.
Subscribe to a fixed-term contract of at least 1 year.

The following organizations are not eligible for the HubSpot program for non-profit organizations:

Colleges and universities, with the exception of foundations or non-profit research initiatives.
Hospitals, healthcare networks and mutual insurance companies.
Professional and semi-professional sports organizations.
Governmental organizations or agencies, such as international governmental organizations and United Nations entities.
Political, trade union and religious organizations.
Private individuals and organizations.

HubSpot CRM add-on modules

To complement the Hub and push the power of CRM even further, there are a number of add-on modules to help you manage your growth.

Additional advertising pack

Additional API pack

Premium SSL Certificate add-on module

Additional report pack

Add-on module Dedicated IP address

Transactional e-mails add-on module

Additional transcription hours package

Additional list pack

Additional pack of call minutes

FAQ

Frequently asked questions about HubSpot prices

How long do I have to commit to a HubSpot subscription?

The minimum commitment is 1 year with tacit renewal. It is possible to commit to 2 or 3 years from the outset, depending on your strategy.

Am I free to add or remove a Hub at any time?

Any request to upgrade or remove a Hub can be made when you renew your annual subscription.

What are the differences between the Starter, Pro and Enterprise Hubs?

For each Hub or for the HubSpot bundle, there are 3 levels of functionality: Starter, then Pro and finally Enterprise. The higher up the hierarchy you go, the more powerful features you unlock. For example, access to marketing automation is activated from Marketing Hub Pro and is not available in Marketing Hub Starter. Each higher hub level contains 100% of the functionality of the lower hubs. The Marketing Hub Enterprise, for example, contains marketing automation directly.

How do I renew my HubSpot license?

Licenses are renewed annually by tacit agreement.

How does contact marketing work?

In HubSpot, a marketing contact is a lead you want to work on with nurturing actions. Through email campaigns, workflows, etc. Only these contacts are counted in the Marketing Hub price. For each contact, you are free to indicate whether it is marketing or non-marketing. This is a declarative action that can be carried out manually or massively with contact lists.

How does adding HubSpot paid seats work?

By adding a user license to your Sales Hub or Service Hub account, you can assign a user directly. Your account will be billed on a pro rata basis at the next billing date.

How does HubSpot paid seat removal work?

You can delete paid seats from your Sales Hub or Service Hub account at any time from the "Account and billing" page of your portal. Once deleted, your billing will be adjusted with your next payment.