Make the Grade, HubSpot's partner agency

make-the-grade-agency-partner-hubspot

Make the Grade is a HubSpot CRM partner agency, positioned as a digital strategy consultancy. Our mission is to help B2B and B2C companies acquire new customers and retain existing ones.

Our consultants are HubSpot-certified, and we master all HubSpot functionalities: Marketing Hub, Sales Hub, Services Hub, Operations Hub and Content Hub. From software integration to consulting and implementation support, we support your growth ambitions.

the platform

What is the HubSpot platform?

HubSpot's CRM platform provides tools for marketing, sales, customer service, web content management and operations management. Individually powerful products, which reach their full potential when used in synergy.

HubSpot premises with growth curve

HubSpot's mission: to support the growth of glorious companies

Since 2006, the software's mission has been to help companies around the world grow with confidence. Every feature of its CRM contributes to delivering a top-notch customer experience.

Historically, HubSpot has offered an automated marketing solution to develop targeted traffic and convert this audience into qualified contacts. Today, new tools have been added to cover the areas of sales and customer success.

Today, the benefits of using HubSpot are to act on all stages of a customer's life, from a single technology. HubSpot transforms a visitor into a lead, a contact into a customer, and a buyer into an ambassador.

employee make the grade in front of a computer

Why is integrating HubSpot CRM a competitive advantage?

HubSpot is a CRM software that centralizes your tools, your teams and your data. It enables you to align and manage all your marketing and sales activities, your website and your customer service. Let's take a closer look at HubSpot, the universe of needs it delivers.

bonus point

The bonus point? Because your business, your budget and your stage of growth are unique, so is your HubSpot equipment. You're free to select the Hubs that meet your needs - the product range is 100% flexible.

icone hub marketing HubSpot

Marketing Hub

Attract new customers and interact with them by creating relevant, personalized marketing content. The software offers all the essential functionalities for your marketing acquisition: campaigns, SEA, automation, emailing, lead scoring, lead nurturing, to name but a few.

icon sales hub HubSpot

Sales Hub

Develop an efficient sales process to interact with your prospects and convert them into customers. You'll be able to control your business signatures, with dedicated tools: sales tunnels, transactions, task system, automated sequences, online quotation, electronic signature, appointment scheduling. We assure you, you'll be closer.

icone service hub HubSpot

Services Hub

Forge lasting relationships with your customers, exceed their expectations, build loyalty and accelerate your company's growth. Your entire retention process becomes visible: NPS Score, satisfaction surveys, knowledge base, SAC ticket tunnel. Customer satisfaction is the mother of growth.

HubSpot Content Hub logo

Content Hub

Create a website that adds value without having to manage systems. Aligning HubSpot CRM with your CMS is simply the best organization your company can adopt. The perfect operational response to align your marketing efforts with your sales force.

HubSpot operations hub icon

Operations Hub

Synchronize your data with all your tools and automate internal processes for a frictionless customer experience. It's the secret of sustainable business: between bi-directional synchronization and custom field mapping, automatic data cleansing and data warehouse optimization have never been so accessible.

Hub Marketing: demonstration of a marketing workflow Hub Sales: sales dashboard Hub Services: knowledge base page Hub CMS HubSpot: blog page being created Hub Operations: data vision

key figures

3 facts and figures about HubSpot

Since 2006, the HubSpot phenomenon has been helping ambitious companies innovate the way they market, sell and serve their customers.

1.695

billion € in annual sales

7400

employees worldwide

158000

business customers active every day

retro-planning

What is the typical timeline for integrating HubSpot CRM?

Our CRM & RevOps consultants are certified and accredited by HubSpot itself. They are also trained in the most up-to-date growth methodologies on the market. Here are the 4 steps we take with you to implement HubSpot CRM with your teams.

01

Review your objectives and needs

02

Specifications and deployment plan

03

HubSpot CRM deployment

04

Training, consulting & coaching

Revue de vos objectifs business

We start from your priority business issues and audit your existing structure (marketing, CRM, sales, customer service, CMS, data governance) to guide you towards the HubSpot offering that's right for your company.

Cahier des charges et plan de déploiement

We define the technical prerequisites of the project and anticipate change management with your teams. Import and migration of contact and company databases, synchronization with the IT ecosystem, data governance policy, etc.

déploiement CRM

We customize the software and its hubs. Marketing (email templates, landing pages, CTAs, forms), CRM (sales tunnel, appointment diary, dashboards), Service (ticket management, satisfaction survey), etc. Then we deliver the specifications via synchronization of your ecosystem of tools, to feed the data at the heart of HubSpot CRM.

Formation, consulting & coaching

We welcome your teams, managers and internal departments to HubSpot. Then we support them on a daily basis in mastering and making the most of the tool. We look forward to a long-term relationship with our customers, and that's where we perform best.

hubspot partner agency

How can HubSpot benefit your business?

Why HubSpot?

360° platform

Intuitive solution

Total customization

Cutting-edge support

The HubSpot suite supports you throughout the entire customer sales cycle. Its CRM is designed to meet the fundamental challenges facing companies:

  • Create and structure a high-performance sales process to develop revenues through digital means.
  • Reduce time-consuming, non-value-added actions by day-to-day teams.
  • Centralize relational history and track the behavioral actions of prospects and customers.
  • Attract and develop a target audience on your website, through all web acquisition channels.
  • Convert and qualify contacts, making them buyers of a product or service with lead scoring and lead nurturing.
HubSpot, a 360° platform

Your talents save time and boost performance thanks to HubSpot's single information center for the customer experience:

  • Your in-house teams work with a uniform CRM ergonomics, and its cloud and no-code operation make it easy to use.
  • Depending on your organizational chart and managers, you can customize HubSpot's administration as you see fit.
  • Tailor-made sales and marketing dashboards enable you to make the right strategic choices for your market.
HubSpot, an intuitive solution

It's not up to your business to adapt to HubSpot, it's up to its CRM to adapt to your business specificities:

  • Thanks to HubSpot Marketing Hub, to deploy your inbound campaigns, then automate and manage all your acquisition channels.
  • HubSpot CRM and Service Hub, to manage your sales pipeline and customer relations.
  • HubSpot CMS, to create your own website dedicated to marketing conversion, directly synchronized with your CRM.
HubSpot means total customization

The HubSpot community and its enthusiasts are legion, and for every technical question you may have, a quick, concrete answer awaits you:

  • From HubSpot support, available at any time on your portal by chat, phone or e-mail.
  • Via a wealth of self-service content, such as the HubSpot knowledge base, our blog and our Youtube videos.
  • And don't forget the HubSpot Community forum, with thousands of members and a response time of just a few hours.
HubSpot is an avant-garde support system

the hubspot ecosystem

Understanding the HubSpot ecosystem and application marketplace

HubSpot CRM features a marketplace with applications that are synergistic with its features and Hub. What's in it for you? Optimize the impact of your technology suite in just a few clicks, according to your most precise growth needs. Here are the advantages offered by HubSpot's application marketplace:

Solutions for every need

Over 500 integrations selected for their power, ease of use, quality and security.

The freedom to create as you need

From third-party to native HubSpot applications, you're even free to develop, submit and market your own.

Simple installation

Easily find, understand and install applications in your HubSpot account to synchronize your data and enhance the customer experience.

Integrations with the most common tools

Some useful and successful examples: Eventbrite, Shopify, LinkedIn Sales Navigator, Slack, Aircall, Livestorm, Google Ads, Zapier, etc.

G2 GRID

CRM HubSpot, leader in the G2 Grid® of cloud CRM software

G2 Grid® rates software based on reviews gathered from a community of users, as well as data aggregated from the web and social networks. The result is a transparent snapshot of the market, based on the experience of your peers.

HubSpot's users are the best example of its power:

4.⅘

Average satisfaction across more than 9K reviews

63%

Small-Business and 33% Mid-Market

2nd

At the top of the CRM Cloud software rankings among over 800 solutions surveyed.

Integration

How to integrate HubSpot CRM with Make the Grade

Our partner agency HubSpot is officially accredited by the software to integrate it within companies. Our consultants deploy its automated marketing solutions, then manage customer relations and interactions while training company teams. Here's how we implement HubSpot with Make the Grade:

01

Pre-sales

02

Preparation

03

Training

L'avant vente chez Make the Grade

With our HubSpot tactical advice and specifications: this is a pivotal stage where we document, challenge and budget the best way to achieve your growth objectives through the use of the software.

La préparation projet chez Make the Grade

Prepare to welcome your corporate teams, with HubSpot implementation and integration: this is where we adapt your IT ecosystem by setting up the CRM and synchronizing your existing technology stack.

La formation chez Make the Grade

Long-term continuity, with HubSpot training and customer support: our Growth Marketing, CRM & RevOps and front-end development centers of expertise welcome, coach and train your employees to use the HubSpot suite.

FAQ

Frequently asked questions about HubSpot

Why choose HubSpot over another CRM?

HubSpot helps you meet your major business challenges: combating data silos, optimizing your software and technology costs, gaining visibility on audience engagement. All while combining ease of use, exemplary support and flexible pricing. Whatever your priority - increasing web visits and contact generation, marketing automation, lead nurturing, opportunity pipeline management, customer loyalty - you're in control.

How much does HubSpot CRM cost?

HubSpot portal pricing can be customized according to the Hub selected (Marketing, Sales, Services, Content, Operations), the appropriate functionality, the volume of marketing contacts and the number of users. On average, this represents an investment ranging from several hundred to several thousand euros per month, depending on your specifications. The advantage is that there's an ideal bundle available, whatever your company's growth phase.

Do I have to use all HubSpot features?

No, you're free to choose the ones that suit you at any time. Each HubSpot product is available individually: Marketing Hub, Sales Hub, Services Hub, Operation Hub, Content Hub. For each Hub, there are several price levels to choose from, depending on the features you wish to equip yourself with. You have the choice of combining several products according to your needs. That's how we build the CRM solution that's right for your organization.

How quickly will my teams be up and running on the tool?

For optimal, customized integration of HubSpot CRM, it takes between 4 and 6 weeks. This difference in timing depends on the Hub suite and the features selected. Once CRM has been implemented, your teams, managers and talent are up and running in 1 to 3 days. All this, supported by the training and coaching provided by our HubSpot consultants.

Can I synchronize HubSpot with my other tools (invoicing, ERP, HRIS, etc.)?

Yes, it's possible. Numerous official and native synchronizations already exist between HubSpot and the best-known applications (Salesforce, Quickbooks, Gmail, etc.). If your tool has an open, well-supplied API, we can also develop this data transmission, and our HubSpot full-stack developer experts can help you.

Is HubSpot really the best CRM?

Yes, HubSpot CRM has an open and flexible API. Our developers can help you customize the synchronization of information flows with your third-party tools: marketing and SaaS software, ERP and business software.