The ultimate guide
to Marketing Hub
from HubSpot

Become a conversion whiz with HubSpot's Marketing Hub. Attract and educate your prospects to turn them into buyers and ambassadors.

The HubSpot CRM Marketing Hub enables you to deploy high-performance inbound marketing, key account and automated marketing campaigns.

Its functionalities centralize all your acquisition channels and measure performance against your growth challenges: increase your targeted traffic, optimize your contact conversion rates, educate them to make them buyers, and offer a personalized customer experience to build loyalty.

The Marketing Hub integrates perfectly with the other Hubs in the HubSpot suite. It is individually powerful and becomes formidable when used in synergy with the others.

Presentation

Why use HubSpot CRM
and its Marketing Hub?

Integrates advanced marketing strategies to facilitate alignment

Designed to implement customized campaigns
Designed to extend your software environment
Brings your inbound and outbound channels together in one place

An intuitive interface for easy adoption

Consistent and fluid
Flexible and frustration-free
Powerful, but not complex

Provides a unified data model and promotes scalability

CRM architecture that adapts to any organization
Centralizes the customer experience across the entire lifecycle
Provides a real, quantified view of marketing performance

Benefits

HubSpot CRM: What are the advantages of its Marketing Hub?

All-in-one software to manage all marketing acquisition channels

Quickly create compelling, automated omnichannel campaigns

A marketing automation platform linked to a CRM

As the Marketing Hub can be fed by any CRM, marketers can put data at the heart of their activities and manage all marketing issues in one place:

Use data to segment and target your audiences to perfection.
Capture the attention of your personas with quality content to attract new leads.
Leverage automation to nurture contacts and transfer qualified leads.
Create consistentinbound content for your landing pages without the help of a web developer.
Analyze and optimize the ROI of marketing efforts with the right dashboards.
Ensure consistent messaging in e-mails, live chat, social networks, advertising campaigns and all communications.

By equipping your marketing and communications team with the Marketing Hub solution, you can create personalized, automated lead nurturing campaigns. The result is a large-scale digital experience. On autopilot, trigger the sending of an email based on a prospect's behavior or information.

This is made possible by three Marketing Hub Pro features:

HubSpotworkflows to eliminate repetitive, non-value-added tasks.
Perfect integration of CRM and its API to synchronize with your business tools.
Lead scoring to measure your leads' readiness to buy.

When customer data is seamlessly integrated with marketing engagement data, it becomes easy to build customer loyalty by anticipating their needs and personalizing a relevant buying experience.

By linking the Marketing Hub to HubSpot CRM, a virtuous circle of cooperation is created between your marketing and sales teams. Customer history and activities are centralized, and the allocation of mature leads to the right sales person is automated. Your company can offer the right message, with the right offer, at the right time, to the right person.

Key figures

Key figures on the use
of the Marketing Hub

+43%

of contacts generated each year for companies equipped with Marketing Hub and using workflows

+85%

annual form submissions for Marketing Hub users and their acquisition campaigns

+80%

of additional traffic on websites following a 3-month deployment of Marketing Hub Pro or Entreprise

Missions

A guide to the main features of the Marketing Hub

The Marketing Hub's tools help companies meet their acquisition challenges.

Here are the missions they address:

Attracting prospects with SEO-optimized content

The Marketing Hub offers a suite of functionalities for deploying, tracking and iterating the organic SEO performance of web pages: keyword planning tools, semantic cocoon management tools and SEO recommendations for each page or blog post. Enough to position your company's content at the top of search engine results.

Deploying an SEO strategy

Increase conversion rates from web pages to leads

The Marketing Hub offers a variety of tools for capturing visitors' attention and converting them into hot prospects ready to buy. Building your inbound funnel becomes child's play: Landing pages, chatbots, call-to-action buttons, forms, A/B testing and more. You can even personalize the content of your website according to the profile that visits you. Depending on its life-cycle phase, persona or source of origin.

Rely on inbound marketing

Turn qualified contacts into new customers

The Marketing Hub's tools support your entire conversion process. From identifying purchase intent with lead scoring, to assigning hot prospects to salespeople with workflows, not forgetting contact nurturing with automated scenarios. Whether by email or retargeting, wrapping the prospect's project in your web content is accessible.

Switch to marketing automation

Using CRM data to manage marketing campaigns

The Marketing Hub features an off-the-shelf dashboard, making it easy to analyze inbound performance in real time. This enables you to study the impact of your actions on all acquisition channels: landing pages, ad campaigns, emailing, social networks, etc. More than just a tool for reflection, the tool gives marketing and sales managers the power to make decisions and take action on a daily basis.

Create a marketing dashboard

Features

Details and definitions of HubSpot Marketing features

Conversion tools

Your website becomes your 1st source of business thanks to call-to-actions and forms adapted to your target.

Email Marketing

Build, personalize and test your emails from the platform, and measure the performance of your campaigns.

A/B test

Test up to 5 variations of your web pages. HubSpot software redirects your traffic to the best-performing pages and retains the most effective.

Destination pages

Create attractive landing pages to turn your leads into customers.

Database segmentation

Group your contacts into dynamic and static lists, personalized according to their behavior and characteristics. Activate marketing automation campaigns targeted at these defined lists.

SEO tools

Optimize your website's natural referencing with integrated keyword recommendation tools and semantic cocoons.

Blog creation and management

Create and optimize your article content for better SEO. Measure the impact of your blog content via the software's analytics.

Social network management

Identify your contacts' interactions on social networks and interact simply with your subscribers and ambassadors.

Intelligent content

Establish a privileged relationship with your contacts by personalizing your emails, site visits, call-to-actions and conversion assets.

Content segmentation

Organize your resources according to the structure of your teams or your business, by country, region or product range.

Account Based Marketing

Track and centralize the actions deployed by the marketing and sales teams, then measure the results for each account entity.

Lead scoring

Measure the maturity of your leads with a score based on demographic and behavioral data.

Conversational marketing

Personalize chats and deliver an experience tailored to your target and its behavior.

Dashboard and marketing

Centralize your marketing metrics from HubSpot software, contacts or integrated third-party applications.

Project

How does Make the Grade help you make the most of the Marketing Hub?

Our consultants will help you implement, audit and optimize your HubSpot Marketing Automation solution. Make the Grade can advise you on your entire CRM and acquisition project.

Audit and consultancy for your automated marketing strategy

Our automation experts study your previous campaigns and the use of your current tools. We identify opportunities to improve conversion rates, and help you choose the best technology stack.

Implementing your Marketing Hub portal

To generate results with agility, we set up your marketing automation tools and workflows, create your email templates and landing pages, and customize your reporting tools.

HubSpot CRM integration and synchronization with your technology ecosystem

Whatever your CRM, our developers will synchronize it with your HubSpot automated marketing tool. The challenge is to guarantee data quality and usability for your in-house marketing, sales and customer service departments.

Training, coaching and change management for your marketing teams

Our Hub Marketing training courses are delivered by HubSpot-certified consultants. We tailor each training course to your needs and business challenges, and our mission is to make the most of your usage and tool investment.

Illustration of the HubSpot CMS editor page

Find out more about our support

Rates

How much does the Marketing Hub cost?

HubSpot's Marketing Hub comprises three levels of functionality: Starter, Pro and Enterprise. As a Hub's level increases, so does your company's access to advanced marketing tools.

Like Russian dolls, the levels of use are interwoven. By opting for a Marketing Hub Enterprise, you'll automatically have access to all the features of the Starter and Pro versions of the same Marketing Hub. See below for subscription details.

View HubSpot's price guide

FAQ

Frequently asked questions about
Marketing Hub HubSpot

Can the Marketing Hub and HubSpot automated marketing solution be synchronized with another CRM?

Yes, you can synchronize the Marketing Hub bidirectionally with another CRM. In other words, data can be routed back and forth between the two software packages, regardless of its original source. There are several ways of doing this. Synchronize the Marketing Hub bidirectionally with Microsoft Dynamics, Salesforce, Sugar CRM, Zoho CRM with official interconnections. Or use the HubSpot software's native CRM. Or our developers can create a customized synchronization based on your business CRM.

What are the differences between the Pro and Enterprise versions of Marketing Hub?

The Marketing Hub Pro version gives access to marketing automation functionalities and marketing campaigns. It starts at €740 per month and includes 2,000 marketing contacts. Its higher version is Marketing Hub Enterprise. It includes the functionalities of Hub Pro and unlocks tools for personalized objects, behavioral event triggers and reporting, rights administration by hierarchical teams, lead score forecasting, etc. It starts at 3,300 euros per month and includes 10,000 marketing contacts.

What are the steps involved in deploying a marketing automation project?

Once the Marketing Hub has been selected, we hold a workshop to define your marketing automation strategy: definition of personas, conversion path, inbound editorial line. We then configure the marketing automation functionalities to meet your business challenges. If you're using a CRM or other tools outside HubSpot, we'll synchronize them to ensure optimum use of your data. Once the mechanics are in place, and to make the most of your technological investment, we welcome your teams onto the platform for training and coaching.

Can I connect third-party tools to the Marketing Hub?

Yes, HubSpot CRM has an open and flexible API. Our developers can help you customize the synchronization of information flows with your third-party tools: marketing and SaaS software, ERP and business software.

Is it possible to implement Salesforce in HubSpot?

Yes, it's possible. There's a native, bi-directional integration between Salesforces and HubSpot. It allows you to synchronize all your data: contact and company information, activities and relationship histories, forms, lead scoring, etc. Thanks to HubSpot's custom objects, it's easy to integrate customized information flows between the two CRMs.

Can I set up my Marketing Hub portal completely independently?

The free and Starter versions of the Marketing Hub are easy to learn. From the Hub Pro and Enterprise versions upwards, we recommend that you have the support of an official partner. As marketing automation features are numerous, they can become complex. Successful deployment of your acquisition strategy requires more than just a tool: you need to surround yourself with the right professionals to deploy and iterate it over time: growth marketing, web design, development. An agency like Make the Grade can support you in this logic of performance and return on investment.

How does Marketing Hub pricing work with marketing contacts?

In HubSpot, a marketing contact is a lead you want to work on with nurturing actions. Through email campaigns, workflows, etc. Only these contacts are counted in the Marketing Hub price. For each contact, you are free to indicate whether it is marketing or non-marketing. This is a declarative action that can be carried out manually or massively with contact lists.

Does the Marketing Hub enable compliance with RGPD regulations?

Yes, HubSpot complies with the EU's General Data Protection Regulation (GDPR). The software offers native features for interacting via marketing emails with your contacts who have a legal basis for communicating. You'll find: Cookie consent banner, RGPD-compliant forms, unsubscribe links, etc. Each feature offers off-the-shelf legal texts that are freely customizable according to your business challenges.

Is it possible to connect the Marketing Hub to my non-HubSpot website?

Yes, there are official synchronizations to synchronize HubSpot CRM with CMS such as WordPress or Webflow. You're free to interconnect forms, landing pages, live chat, analytics or even RGPD functionalities.

Why should I choose HubSpot over any other solution on the market?

HubSpot's Marketing Hub is ranked by G2 as the most competitive and powerful marketing automation solution on the market for marketers. Its CRM software centralizes your tools, teams and data. Together with its Hubs, its architecture enables you to align and manage all your marketing and sales activities, your website and your customer service. All these tools revolve natively around its CRM.

HubSpot Hubs

The HubSpot all-in-one platform for your growth

HubSpot's software architecture is built around its CRM. This customer relationship management tool is supported by a range of tools designed to meet the challenges of business development.