The ultimate guide
to Content Hub
from HubSpot

Control your growth with an optimized, customized website. Easily deploy your pages and distribute high value-added content to convert your visitors into qualified contacts.

HubSpot's Content Hub (formerly CMS Hub) is a web content creation and management system, directly linked to a CRM. It's the best tool on the market for aligning marketing actions with sales actions.

Historically, its functionalities have made it possible to create or redesign a website dedicated to converting a target audience into qualified contacts. It's an indispensable digital medium for supporting business growth and sales. HubSpot has recently expanded this Hub to include a content creation component. This means you can quickly and easily create text, audio or video content for your various channels.

The Content Hub integrates perfectly with the other Hubs in the HubSpot suite: marketing automation, sales productivity, customer service and operations. It is individually powerful and becomes formidable when used in synergy with the others.

Presentation

Why use HubSpot Content and CRM?

Since Content Hub is part of the HubSpot platform, you can transform your showcase website into a website powered by CRM and your customer information.

Use data to create personalized, sophisticated experiences.

Take advantage of automation to boost your website's conversions.

Create better content by removing tech barriers for your marketers.

Create dashboards and optimize your acquisition content through analytics.

Keep your message consistent across all marketing channels.

Benefits

CRM HubSpot: What are the advantages of its Content Hub?

A CMS interconnected with the entire HubSpot CRM suite

No CMS maintenance required, HubSpot takes care of it for you automatically

Content Hub gives marketing and communications teams 100% autonomy

The HubSpot CMS is an integral part of the platform's suite of tools. It is natively connected to the automated marketing and sales productivity solution. The promise is simple: use your company's website to increase the generation of qualified leads, while rapidly activating detected hot business leads.

Thanks to the interconnection between Content Hub, Marketing Hub and Sales Hub, you'll gain a complete view of the lifecycle of your prospects and customers:

Use data to segment and target your audiences to perfection.
Capture the attention of your personas with quality content to attract new leads.
Leverage automation to nurture contacts and transfer qualified leads.
Create consistent inbound content for your landing pages without the help of a web developer.
Analyze and optimize the ROI of marketing efforts with the right dashboards.

Stop managing servers, or struggling with legacy plugins from an old in-house site. Start architecting fluid, personalized web experiences. HubSpot frees your IT teams from non-value-added operational tasks, so your talents can focus on projects with high business impact.

Choosing HubSpot CMS means delegating to the tool :

Website hosting with 99.99% service continuity.
No more cumbersome pluginmanagement and updates.
Witha free SSL certificate, HubSpot's CMS guarantees the security of visitor data.

Content Hub lets you create, customize and track the performance of your web pages. No need to know how to design or code. Thanks to its drag-and-drop functionality, every page becomes a hole-in-the-wall text. Your teams can concentrate on content and conversion paths. All linked to a personalized CRM, to align marketing and sales teams for greater business efficiency.

Here are the features your marketers will love using:

Create and edit new main pages and landing pages.
Add and customize forms and call-to-action buttons.
Deploy chatbots and conversion pop-ups.
Iterate content and conversions via intelligent content and A/B testing.

Key figures

HubSpot's Content Hub is the leader of the G2 Grid® of cloud CMS software.

G2 Grid® rates software based on reviews gathered from a community of users, as well as data aggregated from the web and social networks. The result is a transparent snapshot of the market, based on the experience of your peers.

HubSpot's users are the best example of its power:

4,5/5

This is the average satisfaction score across more than 1.4k reviews

350

Solutions surveyed and HubSpot takes top spot among Cloud CMS softwares

The main arguments put forward by users are ease of use and marketing power.

Missions

A guide to Content Hub's main features

Content Hub tools help companies with their marketing acquisition and SEO challenges. Here are the missions they address:

Facilitate content creation on the website with drag & drop and the module library

The CMS works with themes. You can choose between starting from scratch or using a theme from the HubSpot marketplace. Whether customized or off-the-shelf, each theme comes with a library of modules. As you wish, these modules can be dragged and dropped onto your pages and landing pages. Website editing works like LEGO.

For each HubSpot CMS page and module created, your marketing team is free to customize padding, spacing, colorimetry, typography, images, videos, call-to-action buttons and more.

Facilitating content creation

Increase conversion rates and iterate content with A/B testing and intelligent content functionalities

With HubSpot's Content Hub A/B test, you can create up to 5 variants of your web pages, in order to identify which version performs best in terms of conversion. You're free to change the text content, images, page structure and so on. Testing, learning and adjusting has never been so accessible.

In addition, the smart content tool lets you personalize the content of your pages according to known criteria about your contacts: persona, job function, life-cycle phase, location, etc. The perfect operational response to offer the right message to the right customer. The perfect operational response for delivering the right message, at the right time, to the right person.

Improving content performance

Get automatic SEO recommendations for every page built on HubSpot

HubSpot's Content Hub offers a range of tools to help you optimize the natural referencing of your web pages: main tree, blog posts, landing pages, etc. By following these optimizations, you'll be able to develop your organic traffic over time, convert your visitors into contacts, then educate them to turn them into customers.

HubSpot Content Hub's list of SEO support features includes:

Semantic cocoon management and performance.
On-page SEO suggestions for all web pages.
Long-tail keyword planning tools.

Get SEO recommendations

Find your brand's tone and create quality content quickly with AI integrated into HubSpot

HubSpot's Content Hub now offers Artificial Intelligence tools directly from its platform. The aim is clearly stated: to simplify content production for marketing teams, so HubSpot lets you generate blog posts and images in just a few clicks, and much more besides.

Here are just a few of the features included in Content Hub:

Creation of an SEO-optimized blog post using Semrush data.
Production of illustrations for your blog posts.
Translation of content into the language of your choice.

Produce more marketing content

Using Artificial Intelligence to recycle content in different formats and on different channels

A proven strategy for boosting the production of marketing content is the recycling technique. This method involves reusing content by modifying its form. For example, a blog post can be transformed into an engaging video or a dynamic carousel on LinkedIn.

This transformation also paves the way for multi-channel distribution, optimizing the reach and effectiveness of marketing campaigns.

HubSpot, through its Content Hub, simplifies and optimizes this process. Give it a piece of content, and it will suggest different new formats for it.

Increase the effectiveness of your campaigns

Automatically collect the right data to measure the impact of web content and pages

For each web page, HubSpot lets you cross-reference data from your CMS and CRM. The dashboard functionality responds to the challenges faced by marketers: measuring the evolution of a target audience, controlling the generation of leads and requests, not forgetting the retention of existing customers.

Numerous indicators are automatically calculated, to adjust your marketing acquisition campaigns in real time: contacts who have recently visited the website, number of clicks on CTAs, reading time, bounce rate, source of origin, conversion rate of landing pages and forms, etc.

Designing a website dashboard

Features

Details and definitions of HubSpot Content features

Accommodation included

Unlike other CMS on the market, there are no hosting fees with HubSpot.

Web page editor

Easily create pages from a library of native and customizable modules using a drag-and-drop editor.

Contact management

Couple HubSpot's CRM and Content Hub to store your contacts' information, interactions and behaviors. Create a unique user experience to convert your visitors into leads.

Conversion tools

Your website becomes your 1st source of business thanks to call-to-actions and forms adapted to your target.

A/B test

Test up to 5 variations of your web pages. HubSpot software redirects your traffic to the best-performing pages and retains the most effective.

Destination pages

Create attractive landing pages to turn your leads into customers.

SEO recommendation tools

Optimize your website's natural referencing with integrated keyword recommendation tools and semantic cocoons.

Blog creation and management

Create and optimize your article content for better SEO. Measure the impact of your blog content via the software's analytics.

Intelligent content

Establish a privileged relationship with your contacts by personalizing web page content according to their persona, life cycle phase, original source, list membership, etc.

Content segmentation

Organize your resources according to the structure of your teams or your business, by country, geographic zone or product range.

Conversational marketing

Personalize chats to deliver a seamless customer experience based on your target audience and their behavior.

Content recycling

Recycle your existing content into various formats to maximize your results. Turn a website page into an article, an article into a LinkedIn post, and so on.

Multilingual content management

Create, optimize and study multilingual variants of your website, all from the same interface.

Local development environment

Use your own code tools, like GitHub, to manage site versions and resource updates.

SSL security

Free SSL certificate, anti-virus scans, attack protection and web application firewall. HubSpot CMS guarantees the security of your site and your visitors' data.

Serverless functions

Integrate interactive modules into your website without the need for external server configuration.

Activity logs

View the changes made to your site and the tools used.

Safety monitoring

Integrated web application firewall functionality, web hosting, SSL protocols and SSO access ensure your site's reliability and security at all times.

Dashboard and marketing

Build the dashboards you need to monitor your site's performance and identify any malfunctions.

Memberships access

Create secure, personalized experiences for your customers by adding login elements to your website.

Project

How does Make the Grade help you make the most of Content Hub?

Our growth marketing consultants, web designers and developers can help you create, redesign or migrate your website to HubSpot CMS.

Branding expertise to innovate your brand's uniqueness

We find the ideas to build your brand universe. We conduct strategic workshops on your positioning, vision and corporate culture. The result is a brand strategy, activation plan and graphic charter.

Conversion website design

3 major stages are key to creating a website that can bring in customers. Graphic design of page templates, front-end development, content integration and online publishing. We deliver a turnkey, ready-to-use website based on the HubSpot CMS.

Custom web development

Once the graphic layouts have been validated, each function is built into customized modules that can be reused on all your pages. The result is a site that's flexible, easy to update and totally autonomous.

Training, coaching and change management for your marketing teams

Our Content Hub training courses are delivered by HubSpot-certified consultants. We tailor each training course to your needs and business challenges, and our mission is to make the most of your usage and tool investment.

An example of how to design a conversion website

Find out more about our support

Rates

How much does Content Hub cost?

HubSpot's Content Hub comprises three levels of functionality: Starter, Pro and Enterprise. As a Hub's level increases, so does your company's access to advanced marketing tools.

Like Russian dolls, the levels of use are interlocked. By opting for a Content Hub Enterprise, you'll automatically have access to all the features of the Starter and Pro versions of the same Content Hub. See below for subscription details.

View HubSpot's price guide

FAQ

Frequently asked questions about
Content Hub HubSpot

What are the steps involved in deploying a website redesign project on HubSpot CMS?

Once you opt for HubSpot CMS, here are the steps and milestones for an effective website creation or redesign project:

Inspirational benchmark and trend moodboard
Creation of ergonomic models or wireframes
Creation of graphic models or mockups
Technical development of page models
Page layout, content and SEO integration
Implementation of forms, tracking and branding plan
Website testing before going live
Go live and champagne!

Can I set up my Content Hub portal completely independently?

The free and Starter versions of Content Hub are easy to learn. From the Hub Pro and Enterprise versions upwards, we recommend that you have the support of an official partner. Because marketing automation features are numerous, they can become complex. Successful deployment of your acquisition strategy requires more than just a tool: you need to surround yourself with the right professionals to deploy and iterate it over time: growth marketing, web design, development. An agency like Make the Grade can support you in this logic of performance and return on investment.

Does Content Hub comply with RGPD regulations?

Yes, HubSpot complies with the EU's General Data Protection Regulation (GDPR). The software offers native features for interacting via marketing emails with your contacts who have a legal basis for communicating. You'll find: Cookie consent banner, RGPD-compliant forms, unsubscribe links, etc. Each feature offers off-the-shelf legal texts that are freely customizable according to your business challenges.

Is it possible to connect Content Hub with a non-HubSpot CRM?

Yes, there are official synchronizations to synchronize HubSpot CMS with CRMs like Salesforce, for example. You're free to interconnect forms, landing pages, analytics or even RGPD functionalities.

Can I migrate my existing website from another CMS to HubSpot?

Yes, there are two possible scenarios: a migration as is, or a migration with a web design adjustment along the way. In both cases, our design and front-end development departments are HubSpot CMS experts and can support your project.

Why should I choose HubSpot over any other solution on the market?

HubSpot's Content Hub is ranked by G2 as the most competitive and powerful web content management solution on the market for marketers. Its CRM software centralizes your tools, teams and data. Together with its Hubs, its architecture enables you to align and manage all your marketing and sales activities, your website and then your customer service. All these tools revolve natively around its CRM.

HubSpot Hubs

The HubSpot all-in-one platform for your growth

HubSpot's software architecture is built around its CRM. This customer relationship management tool is supported by a range of tools designed to meet the challenges of business development.

Marketing Hub

Convert qualified contacts and educate them with automated workflows, email campaigns, call-to-action buttons, landing pages, etc.

Sales Hub

Turn hot contacts into customers and increase revenues with sales automation, CRM, sales tunnel, task system, etc.

Service Hub

Work on personalizing the customer experience to build loyalty, with NPS and satisfaction surveys, a ticket tunnel, a knowledge base, etc.

Content Hub

Align a website with the company's CRM, with an intuitive content creation and management tool, powerful conversion tools and a tailor-made user experience.