Web Design
Develop your target audience
Marketing & Growth
Generate qualified leads with our Google Ads agency
We help B2B companies develop their audience, increase their volume of qualified contacts and generate additional sales. When you work with our Google Ads agency, you can be sure of paid search campaigns in which you'll be advised, challenged in implementation and supported in constant optimization.
OUR APPROACH
Be visible on SERPs with paid search
ROI as the main objective
We manage paid campaigns on a return-on-investment model. Our mission is to optimize the value generated by your customers throughout their lifecycle with your company or brand. To achieve this, we draw on market-leading solutions, as well as our multi-sector B2B knowledge of over 300 delivered customers.
SEA at the service of your sales cycle
Every company is unique, with its own business imperatives and objectives. That's why every campaign needs its own Google Ads consultant. The human element always takes precedence over the Adwords tool, embodying the link between understanding your market, identifying trends and translating them operationally into search engine algorithms. This is the link we offer you.
Your business model as a basis
Deploying Google SEA is not something you can improvise. You need to surround yourself with a Google Ads expert who understands your B2B challenges. After all, your business model has its own specific indicators: objectives, budget, key KPIs, strategic long-tail keywords, multi-device usage by your target personas, and so on. The best results are obtained by taking on board your unique characteristics.
PROCESS
A Google Ads agency that impacts your sales tunnel
All our campaigns find the answers to your challenges: Are you aiming for awareness, contact generation or sales? Is there a reliable tagging plan for your site? What is your target acquisition cost? We're here to guide you, to activate results.
01.
SEA Audit
We study the results obtained by your existing campaigns. You'll find the optimizations detected, our recommendations and a benchmark of best practices in your field. We also provide you with the keywords you need to position yourself on in order to reach your target audience.
02.
Tracking and structuring
We deliver the system for measuring your traffic sources. By fleshing out your tagging plan, configuring your Google Tag Manager, creating your personalized events in Google Analytics 4 and Adwords. Everything you need to measure the ROI of your advertising campaigns.
03.
Implementation
Our Google Ads agency deploys the tree structure of your campaigns and the queries on which to position you. Then we integrate the marketing assets to be exploited, so that your content takes up more space in the SERPs and search results.
04.
Reporting and continuous iteration
We use Google Ads Editor to adjust your campaigns as you go along. Our method saves time and allows us to work asynchronously. The challenge is to offer you ultra-precise tracking between campaign impact and transaction signature.
Our expertise in SEA with Google for your profitability
Our Google Ads agency internalizes the skills needed to generate new customers through digital. Beyond our SEA expertise, we know how to optimize your conversion pages and leverage your CRM to further optimize the ROI of your campaigns. This channel becomes even more effective when combined with our other areas of expertise: marketing automation, web design and data governance. It's in the orchestration of these multi-disciplinary skills that we can help you outperform.
Contact a Google Ads expertDEFINITION
How can an SEA agency help you feed your sales pipeline?
By integrating these levers into your sales strategy, a Google Ads agency can help to continuously feed your sales pipeline with qualified leads, while optimizing your acquisition costs.
A SEA agency to acquire qualified leads
This helps you design targeted ads on keywords specific to your industry. This enables you to reach prospects with high purchase intent, as they are actively looking for products or services similar to those you offer.
Expertise in the precise segmentation of potential prospects
By adjusting bids and monitoring ad performance in real time, a Google Ads agency maximizes your return on investment. Allowing you to focus your budget on the keywords and audiences that generate the most conversions. Or revive prospects who have already visited your site or interacted with your ads in the past.
Our mission
Boost your revenues with our Google Ads agency
Every Make the Grade Google Ads consultant is here to maximize your chances of converting leads into sales opportunities. If your business delivers to B2B customers and you face complex sales cycles, we know how to deliver.
Challenge your Google Ads campaigns