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Marketing & Growth
Build an email strategy to convert your contacts into customers
Email marketing is a powerful way for a company to engage and develop lasting relationships with its customers. Far from being obsolete, your B2B activity needs to embrace this channel to win the trust of your targets.
OUR APPROACH
Increase B2B revenues with email marketing
Measuring impact and conversion after broadcast
The right data analysis equipment helps you understand and optimize your subscriber-to-customer conversion rate. The right metrics bring insight to your email marketing. The benefits? Gain greater insight into the decision-makers who consult your messages, and identify your most effective inbound resources.
100% personalized email templates
Behind every subscriber to your newsletter lies a potential customer. The more you personalize your approach to getting in touch with them, the more likely they are to take the desired action. To get the best open and click-through rates on your B2B marketing emails, we design and develop the templates that meet your ambitions.
Segment your database for better targeting
Email marketing is 75% more engaging than traditional email when it comes to triggering a desired action with a recipient. The benefits are numerous: delivering the right personalized message to the right person, reducing the feeling of intrusion to the contact and activating sales automatically.
PROCESS
Turn your emails into a first-class business channel
Easy to use, quick to execute and 100% customizable. These are the criteria that set the pace for our B2B email marketing expertise. Our mission is elementary: this acquisition channel can and must bring you new business.
01.
Audit your segmentation and current email campaigns
Our email marketing experts study your previous mailings. The aim is to highlight successful actions and opportunities for improving open, click and conversion rates.
02.
Design and development of a customized email template
From your graphic universe, our talents create the design and develop a "master" email template on HubSpot. The aim is to create a versatile template for any type of campaign (webinar, lead nurturing, inbound marketing, event, etc.).
03.
Operational deployment to target audience
We lay the foundations for a solid email marketing campaign to generate qualified leads for your sales force. At this stage, our mission is to ensure that the right content is delivered, at the right time, to the right person.
04.
Iteration and optimization of conversion rates
In email marketing, there's no room for chance. We monitor the impact of each piece of content we distribute. We study performance indicators to validate that our messages translate into business actions. Then we consolidate over time with the audience.
Boost team productivity with email marketing
Our experts are ready to design the email marketing that will arouse the curiosity of your contacts and facilitate the day-to-day operations of your talents.
Contact our expertsDEFINITION
What is email marketing?
This marketing acquisition channel is based on an e-mail message. It is distributed to a list of contacts who share the same purchasing criteria.
Convert in a single click
Properly exploited, email marketing is a powerful channel for developing relationships of trust with your contacts. Provided you personalize your message to the right level of hierarchical decision and at the right stage of maturity, email marketing positions your company as the best interlocutor when faced with an issue.
Spam isn't automatic
The essence of quality email marketing is to ensure that it reaches the recipient's inbox. To achieve this, there are a number of best practices for getting past spam filters. Use a precise sender name and subject line, take care with the content, or use quality code. Our experts will help your email campaigns achieve record opening and conversion rates.
CONTACT
Let's turn your B2B emails into a commercial asset
Do you have any questions? We're curious to see how we can help you. Request a conversation with a growth marketing expert and let's take 30 minutes to talk about your business challenges.
Contact our experts