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Convert better and sell more with database segmentation
Behind every contact is a unique person. With unique socio-demographic, psychological and behavioral criteria. We help you get the most out of CRM to segment your database, so you can close new, fruitful business relationships.
OUR APPROACH
Delivering the right message, at the right time, to the right person
Manage your e-reputation and goodwill
Every email sent and every contact enrolled in an automated sales scenario is confronted with the image your company sends out. If your messages don't reach the right decision-maker, if they arrive too early in their buying maturity, or if they're not personalized to their business interests... At best, you'll end up in their inbox. At worst, you'll be closing doors on your opportunities for good.
Personalize your messages and boost sales
In B2B, investments are strategic. Thinking takes time, and competition is intense. Each decision-maker occupies a different role and lives a different daily life, from one legal entity to another. By personalizing your pitch, you'll find it easier to convince. The company that wins a business relationship is the one that positions itself as the most expert in its field and the most legitimate when it comes to the prospect's issues.
Know your contacts better to target them more effectively
The secret of good segmentation is a qualified database. From manual to automated actions, when your contacts and companies are well enriched, your data is clean and usable. It's at the heart of all your strategic actions: marketing, sales and customer relations. It's what makes healthy growth easier for your company.
PROCESS
Structuring CRM data to support marketing and sales performance
Acquisition, commitment, loyalty and satisfaction. These are all challenges where a hyper-personalized approach is key to converting contacts into customers. We can help you perform these tasks with CRM segmentation tailored to your business.
01.
Audit of current CRM and data quality
A company can be equipped with the most powerful CRM in the world, but if its internal teams don't use it, or use it badly, it's as if it had none at all. The quality of your data determines tomorrow's marketing and sales success. We quantify and challenge your current practices and processes.
02.
Customize object properties
In HubSpot, we can create four standard CRM objects: contacts, companies, transactions and tickets. When your company needs an object specific to its business, we can define a custom object. We then create properties in association with it and the other objects.
03.
Cleaning and updating the database in HubSpot CRM
Once the objects and properties have been adapted to your business, we can inject the right data. By importing from a database. Or by using HubSpot's Operations functionality. This allows you to unify your data by synchronizing it with your other tools and applications.
04.
Segmentation and configuration of static and smart lists
Once the data has been imported into the CRM, it's time to start using it. We segment your various databases to anticipate automation and email marketing actions, using static and dynamic lists. At this stage, your ambitions are clear: to generate conversions and revenues.
You can't talk to a B2B decision-maker the same way you talk to your baker.
Your priority targets are women and men with different professional lives. To convince them that your company is best placed to help them, it's essential to personalize your message.
Contact a segmentation expertDEFINITION
What is CRM database segmentation?
The right segmentation of your contacts enables you to communicate more effectively with them, and has a direct impact on your conversion rates.
Personalize your pitch to the right decision-makers
Segmenting your database involves creating lists of contacts according to common criteria. Each filter represents a piece of information about the prospect or an identified behavioral action. Cross-referencing this data makes it easier to deliver a key message to an interested audience.
Cross-referencing properties for winning segmentations
Since every professional decision-maker's day-to-day life is different, a generic message often has little impact. Job function, geographical area, interests, etc. Each property is a potential segmentation criterion. Combining them intelligently gives you the means to sign up new customers.
Our approach
Results and that's it
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts