Web Design
Develop your target audience
Marketing & Growth
Write for impact and sales on the web with a copywriting strategy
On the Internet, words are everywhere. When your prospects consult the content of your website, your emails and your social networks, every sentence has its importance. We help you captivate your target audience and convert them into customers, with the right copywriting strategy.
OUR APPROACH
Convincing and marketing with words
Preparing the ground for your sales force
Copywriting calls people to action. It's a persuasion and sales methodology. It's because we've helped them, and because they enjoy reading about us, that they get in touch with our companies. It's the opposite of cold, outbound prospecting. Our sales reps are comfortable with the fact that contacts already value our brands. It's easier to sell when we take a permission-based rather than an intrusive approach.
Make your promise clear and accessible
Addressing a specific audience with clear messages helps sell a unique benefit and promise. This social proof turns readers into prospects who are convinced they're knocking at the right door. Every line of text that helps solve a business problem is an intimate conversation. People buy a trusted brand, not a product or service.
Attract and hold attention
The Internet is an instantaneous world. If you don't give your audience the information they're looking for quickly and succinctly, they'll leave your content. If your texts have a high added value and popularize the subjects in which your company is an expert, you'll score points. Copywriting is the breeding ground for your best business relationships.
PROCESS
Let's write your growth ambitions
You know your industry like the back of your hand, and we have the keys to your copywriting strategy. Let's join forces to generate new business relationships.
01.
Audit and target study
To create an effective copywriting strategy, our experts start by auditing your existing content and conducting a persona study. We need to understand who your target audience is, what their problems and needs are, and so on. This will enable us to define a clear tone and editorial line.
02.
Feedback workshop
During the feedback session, our copywriting experts will present the personas study and the ideal conversion paths. Finally, they will make recommendations on tone and editorial line according to your targets' different stages of maturity: awareness, consideration and decision.
03.
Writing content
Once the copywriting strategy has been defined, our experts start writing or modifying the content. They will also make sure that all the conversion assets are present on your pages to facilitate the acquisition and qualification of new contacts.
04.
Delivery and uploading
Once the content has been written and validated by you, we distribute it on the most relevant channels according to the marketing persona study carried out. Our aim is for you to be identified as the expert in your market, and for your target audience to take action.
Your prospects want to buy a better version of themselves
With a good copywriting strategy, you can touch your prospects right in the heart. They'll identify with your content and be able to spend a lot of money. As we all know, emotions play a major role in our purchases.
Contact our copywriting expertsDEFINITION
What is copywriting?
The mission of a copywriting strategy is to captivate the reader with highly persuasive texts. And then to encourage them to take a specific action.
The difference between copywriting and web copywriting
A copywriting strategy focuses on a direct, short-term, profitable objective. Web copywriting invites you to create educational, useful and emphatic content. To achieve medium- and long-term ambitions. Both are complementary, depending on the medium and the goal to be achieved.
On the web, copywriting is everywhere
All inbound resources whose aim is to convert audiences into customers adopt this discipline. Call-to-action, landing pages, advertisements and email marketing. In addition to textual content, it can also be found in video and web page structures. Copywriting is omnipresent, using persuasive emotional language.
Our approach
Results and that's it
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts