Web Design
Develop your target audience
Marketing & Growth
Maintain strong links with your audience through
conversational marketing
We help your marketing and sales teams connect with your website visitors in real time. Thanks to personalized, automated and intelligent messaging that captures the business information your teams are looking for.
OUR APPROACH
Become omniscient about the reasons that bring visitors to your site
Shorten your average sales cycle
Highly qualified prospects mean they're more likely to make a buying decision. They are the originators of demand, and they take power over how their challenges are solved. They no longer experience the intrusion of an outside salesperson into their daily lives. Your sales force becomes a consulting force.
Merging your marketing and sales efforts
A high-performance chatbot uses appointment diaries, forms and good copywriting. Scripts are designed to answer a series of questions, replacing the discovery phase carried out by your sales force. Every contact generated is directly qualified for purchase. Your sales force concentrates on closing and wastes less time evangelizing your solutions.
Be at the top of your contact qualification game
Conversational marketing uses personalized chatbots to industrialize lead qualification on a large scale. This operational mission is based on questioning. The challenge is to learn more about the business frustrations encountered by your audience. Challenges that your company helps to solve.
PROCESS
Equip yourself with a 24/7 sales representative
The right chatbot scenarios can accompany each stage of your audience's maturity towards a clear objective: to give birth to a business relationship. Here's how we create personalized conversations with your prospects.
01.
Conversational marketing strategy
Properly scripted, your conversational marketing is a goldmine in the eyes of your prospects. We help you build the right scripts for the stages of maturity your personas go through: awareness, consideration and decision. Scripts that provide useful data for signing new contracts.
02.
Conversion chatbot tree structure and copywriting
This is the skeleton of your chatbot. Its role is to accompany each visitor to the content that corresponds to his or her key issues and purchasing maturity. We imagine all the possible entry points for your users to find answers to their questions and challenges.
03.
Setting up and deploying the chatbot with HubSpot
We're experts in the HubSpot CRM platform. We use this technology to configure our chatbot tree structure. Using forms, appointment calendars and inbound content, we capture, qualify and connect prospects with the right internal contacts in your company.
04.
Conversion rate optimization and iteration
Generating conversations with potential customers through conversational marketing is a long-term process. After deployment, we study the effectiveness of the various active scenarios to identify any shortcomings. We use data and behaviors to make improvements.
Hello leads to conversation and conversation leads to conversion
Interactivity, spontaneity and personalization of exchanges between a website's target audience and the company are key. Your sales force deserves opportunities that are easier to approach.
Contact a conversational marketing expertDEFINITION
What is conversational marketing?
Conversational marketing makes it possible to engage with users via interactive channels.
Building trust to convert customers
Your potential customers are scouring the web for answers to their problems. Social networks, websites, instant messaging, chatbots... Conversational marketing allows you to direct their search and guide them through the act of buying, with a focus on help and interactivity.
Prospects expect immediate answers
Propelled by the Internet and search engines, we live in an age of immediate exchanges. The balance of power between salespeople and customers has shifted, as information is now widely available. Conversational marketing helps your company respond directly to your audience's everyday questions.
Our approach
Results and that's it
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts