Digital maturity to support business growth

We need to know how many visitors consult our site each month, how they found us and how they interact with our content. We want to measure how many site visitors turn into qualified leads, and how many become customers. It's important for us to measure how much traffic, qualified contacts and customers are generated from social networks, sponsored actions, organic searches and so on.

We don't have a marketing automation platform, but we know our company needs to install it to interact effectively with our entire database and educate our immature contacts. Or, we've had HubSpot for some time and are convinced of its usefulness in supporting our growth. But we haven't exploited it to its full potential. The software is complete and complex, and we need help to optimize its use internally.

We need a partner with modern website development expertise, capable of delivering a high-performance user experience dedicated to conversion. We don't know how to organize and implement a conversion tunnel on our website, in order to convert as many of our visitors as possible into qualified contacts. We don't have the internal resources to optimize our website's conversion rate, but we want to integrate it into our marketing strategy.

We need to be better referenced in Google's natural results. Some of our competitors are ranking on the first page of organic search results, and we need to dethrone them. We need to carry out a full audit of our website to make sure we're applying SEO best practices to all our content. We know what organic SEO is, but we don't understand the key factors that improve it or how we should operate.

Our marketing department provides leads, but they're not qualified or hot enough to turn them into customers. We need help to increase our conversion rates. We need to recruit and structure a sales team, we know we need to equip them well from the outset, but we don't know where to start. We're already using a HubSpot portal for marketing, and we'd like support in setting up and using an additional sales portal. Or we don't have a CRM today, and we're thinking of installing one, so we'd like support in using the best possible sales productivity tool.