Web Design
Develop your target audience
SEO & Website
APIs and customized functionalities thanks to our synchronization services
Develop custom web features, provide API integration and technical challenges on HubSpot. Our back-end developers meet your operational ambitions.
Our approach
Reliable code to bring your ideas to life
Creating customized data synchronization
Data feedback, automation and readability are key to growth. We synchronize information flows via marketing and SaaS software APIs, ERP or business software. It's this agility in development that enables marketers to deploy and monitor high-performance marketing campaigns. While building bridges with the sales team to transform data into real business transactions.
Putting technical developments to work for your business
Web functionalities that help a target audience solve a business problem are the key to successful contact conversion. The more intuitive these web applications are to use, the more relevant their content, and the more efficient their development, the more qualified the contacts will be. We help your marketing and sales teams create the right conversion tools: media, personalized quizzes, simulators and lead magnets.
Protecting and exploiting data on the web
Whether it's data exposure, access control or session management, we create the web functionalities that help companies gather useful information about their audience. Because data is a precious resource, we make a point of securing its flow and use by your marketing, sales and customer service teams.
Process
Business-friendly back-end development
We code win-win features. Our developers design flexible web conversion tools. Marketers are empowered to create value-added content. All supported by HubSpot CRM, for a seamless, personalized customer experience.
01.
Technical and functional specifications for your project
Nothing is technically impossible for our teams. The only limit is relevance to your growth marketing efforts, for which we are the guarantors. We list your requirements and document a tailor-made specification to create the web pages, lead magnets and other advanced features of your conversion site.
02.
Back-end development of web functions and applications
Starting with your requirements and specifications, we bring the imagined functionalities to life. Whether it's synchronizing data between HubSpot CRM and existing software, or building a custom web application, we design, copywrite and technically challenge your priorities.
03.
Technical acceptance and performance testing
Once developed and the content integrated, we test the performance of the functionalities. Our templates are fully responsive. Our CSS and JavaScript files are compressed for greater speed. Then we ensure that all modules and custom options are fully functional, to make your marketers' day-to-day work a pleasure.
04.
Continuous iteration based on data and behavior
Once the B2B conversion site is online, we gather informative and behavioral data on your target audience. This enables us to identify high-impact actions you can take to develop your business. Every new feature you rely on deserves its own careful back-end development.
If you think a good development is expensive, you should evaluate the cost of a bad one.
We've developed hundreds of pages and websites on the HubSpot CMS. Designed by developers for marketing teams, we understand the B2B challenges you face.
Building a customized web applicationDefinition
What is back-end development?
Back-end development covers the invisible part of web functions and applications.
Server and database in the development background
The primary objective of back-end development is to make your website and web applications functional. When a visitor performs an action, the request must be fulfilled. Our developers ensure that the server, your website and your CRM database communicate perfectly with each other.
The difference and synergies with front-end development
The front-end takes care of what is visible to the user. Where back-end development builds the architecture and functionalities of a web site or application, front-end development ensures that the interfacing is pixel-perfect to the designed graphic models.
Our approach
Results and that's it
We test, we iterate and we're constantly on the lookout. To exceed your B2B growth targets, there's no magic formula, just method, challenge and know-how.
Contact our experts